The impact of consumer-generated advertising (CONFIDENTIAL)
| Title: | The impact of consumer-generated advertising (CONFIDENTIAL) |
| Effects on a brand when consumers create the ads | |
| Author: | Bokær Larsen, Marc; Vasehus, Joakim |
| URI: | http://hdl.handle.net/10417/1865 |
| Date: | 2011-04-20 |
| Pages: | 148 s. |
| Files | Size | Format | View |
|---|---|---|---|
| marc_bokær_larsen_og_joakim_vasehus.pdf | 3.185Mb |
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