Translating shopper insights to growth levers (CONFIDENTIAL)

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Translating shopper insights to growth levers (CONFIDENTIAL)

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Title: Translating shopper insights to growth levers (CONFIDENTIAL)
How merchandising initiatives at point of sales can increase sales value of a brand portfolio
Author: Flovik Olsen, Janne
URI: http://hdl.handle.net/10417/2277
Date: 2011-08-02
Pages: 130 s.
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