Browsing Student theses, total by Title
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A study of how to utilize social media to improve brand equityJensen, Thomas (Frederiksberg, 2014)[More information][Less information]
Abstract: Executive summary: With the continuing focus on online media, in terms of marketing and the need for developing interactions and relations with consumers has proven more important than ever. Thus, many brands and companies desire to know how to utilize online- and social media in order to achieve additional value to the company. Furthermore the need for a how to measure the value of social media interactions is of high relevance for marketers in order to provide the rest of the organization with arguments for being present on social media. These issues were the main motivation for this thesis and research question and sub-questions: Through a deeper understanding of branding, brand equity and its measurements this thesis strives to examine what impact interaction between consumer and brand on social media has in terms of brand equity. How can the impact of social media be measured in terms of brand equity? What impact does social media marketing have on brand equity? How can Toyota (better) utilize and implement Facebook activities locally in order to improve brand equity in the Danish market? In order to answer the research questions in a proper manner it proved to be necessary to develop a new framework, calle Facebook brand equity framework. The framework was inspired by the brand equity frameworks developed by Aaker (1996) and Christodoulides (2006). The framework is used to investigate and analyze how to measure and utilize brand equity through being present on Facebook. Other theories concerning omnipresence and U-space have also been integrated in the thesis as the concepts have significant impact on developing interaction and personalization through Facebook. Additionally, it has been proved that brand-consumer interaction on Facebook is a way for consumers to extend their sense of self and identity externally. To further validate the arguments and conclusions of the thesis, primary data from a web-based survey and a focus group interview is presented and analyzed, in order to provide the foundation for the recommendation for a successful Facebook strategy. The key conclusions from the analysis include tendencies of consumers’ desire for additional value in form of personalized and unique content. From the analysis and data the recommendations for a future Facebook strategy, best suited for Toyota, showed to be a four step strategy including, staying local, utilize memories and dreams, newsletter and implementing values and visions. If executed right Toyota has the opportunity of improving brand equity and converting it to additional value for the company. URI: http://hdl.handle.net/10417/5194 Files in this item: 1
thomas_jensen.pdf (1.877Mb) -
En empirisk undersøgelse af hvordan et brugerstyret medie skaber nye betingelser for virksomhedskommmunikationMørkeberg, Pernille Buus; Plauborg Madsen, Sine (Frederiksberg, 2010)[More information][Less information]
Abstract: Facebook is a social media network with more than 400 million users worldwide. It is a user generated media where social relationships are the main focus. By using Facebook, companies can reach millions of potential customers in new ways. There is an increasing tendency towards users interacting with organisations because the alternative channels to reach young adults for companies are decreasing. The purpose of the thesis is to generate knowledge about the opportunities Facebook creates. Our research question is: What characterises the field of tensions between user and organisation on Facebook, and how can organisations conform to user expectations of communication on Facebook? To address the research question we use a grounded theory approach that enables us to explore patterns in the unknown research field. First we examine what the fundamental premises for behaviour are on Facebook In this way we will be able to understand what motivates young users to interact with organisations and this will show how organisations have to proceed. It is essential for the users to be able to use the relation in their own social network. They do this by sharing valuable information or as a part of their identity construction through the signals that are virally spread. Subsequently, the research focuses on how young adults want communication to take place on Facebook. The users want to be entertained when they are online as a kind of social diversion. Beyond this they want information and news that they cannot find other places. It is especially significant that the organisation creates content. If there is no content, the Facebook page is stagnant and irrelevant, and the user will consequently get no value and forget it. When creating content, it has to happen through interactions with users and in an informal way. Having examined what motivates users to interact with organisations, the analysis is summarized in six key findings. The key findings are formed by the friendship metaphor, identity construction, content, terms of the users, conversation and push/pull communication. We reflect on these empirical findings in relation to existing theories within relationship marketing and corporate branding. Elements in these theories help us understand some of our empirical findings, but the theories applied on our findings are not sufficient to understand the new terms. It is therefore necessary to add our framework. We conclude that Facebook can be a beneficial media for organisations that want to build and maintain long-term relationships with customers. Furthermore, it can be a strategic tool to involve customers in brand creation processes. However, this can only succeed if the key findings mentioned above are integrated. URI: http://hdl.handle.net/10417/1033 Files in this item: 12
Andreas 1.wav (6.517Mb)Andreas 2.wav (42.00Mb)Andreas 3.wav (1.310Mb)Andreas 4.wav (12.90Mb)(more files) -
The role of volunteer sending organisationsKarlsen, Eva H. (Frederiksberg, 2012)[More information][Less information]
Abstract: In recent years volunteer tourism has become an increasingly popular form of travel. This has led to a commercialisation of the sector and an expansion of the number and type of volunteer sending organisations that provide opportunities for young people wishing to 'make a difference' during their gap-year. Consequently, critical literature is increasingly wary of the outcome of these programmes and questions the type of difference the volunteers can make. This thesis builds on the premise that cross-cultural understanding should be the outcome of volunteer tourism, and argues that the commonly held perception of volunteers as development aid workers is unrealistic, considering their age and lack of skills. On this grounds, volunteer sending organisations are examined to gain an insight into how crosscultural understanding can be facilitated based on the notion that a mere encounter between two different cultures does not necessarily lead to increased understanding. This is done by examining the practises of a Danish volunteer sending organisation, and illustrating how its volunteer training and programme structure can enhance cross-cultural awareness in participants. In conclusion, volunteer sending organisations are recommended to provide preparation for their volunteers that incorporates Experiential Learning techniques encouraging reflection. The content of the training should focus on shaping volunteer attitudes and providing skills and knowledge useful for the cultural context and type of activity the volunteer will engage in. They can also encourage cultural interaction and enhance cross-cultural understanding by sending volunteers in small groups, accommodating them with host families and setting a minimum timeframe for the duration of stay. URI: http://hdl.handle.net/10417/3253 Files in this item: 1
eva_h_karlsen.pdf (676.8Kb) -
Hvalsøe Wester Sørensen, Søren (Frederiksberg, 2010)[More information][Less information]
Abstract: The objective of this thesis is to investigate what opportunities companies with temporary workers have when facilitating organizational identity. There exist a number of issues for these companies due to their short-term employment contracts with their employees. Some of these issues, I find, can be solved by actively strengthening the cognitive connection between employee and organization. In the course of researching and writing this thesis for TrygFonden Kystlivredning I have moved away from the preconception that there exists “one” organizational identity for a given company. In taking up a more pragmatic constructivist perspective, I find that there simultaneously co-exists a series of different identities with each employee. To facilitate all these identities and conflicting beliefs into one uniform corporate identity would be a difficult task in practice – and in theory perhaps impossible. In this light, I explore theoretically how establishing core values for the organization can funcion as cornerstones for work with an IT based storytelling tool in order to enhance the individual employee’s personal identity and strengthen the relationship to the company. The thesis concludes that there are benefits such as higher motivation and better job performance when temporary workers feel that their personal identity has been strengthen by actions of the organization. These actions should be channelled through a website where storytelling is the effective mean for succeeding in building the cognitive connection between employee and organization. URI: http://hdl.handle.net/10417/1654 Files in this item: 3
Bilag 1 - ansøgninger.xls (188.9Kb)soeren_hvalsoee_wester_soerensen.pdf (3.727Mb) -
Et casestudie af faciliteringens formål, funktion og værdiskabelse i to typer af samarbejder mellem kunstnere og virksomhederBendtzon, Ursula Dortea (Frederiksberg, 2009)[More information][Less information]
Abstract: The preceding decade has seen growing political focus in Denmark regarding the development of an Experience Economy. The biggest potential for creating value in the Experience Economy lies in connecting commercial interests with the arts and related creative industries in order to forge a collaborative exchange. Three factors contribute to this increased focus on collaboration between the arts and business: 1) Growth in Creative Economies; 2) A shift in public cultural politics and funding, supporting economic justification for artistic endeavours, and 3) New challenges for business, in order to succeed in post-modern consumer culture. This master thesis studies collaborations between the arts and business: how they are facilitated, and how this facilitation contributes in creating value for both the artist and the business. The potential for creation of value in arts and business collaborations is difficult to measure quantitatively in the marketplace. These productive collaborations have only an indirect effect on the companies’ economic development. The analysis of the collaborations observed in this thesis borrows concepts from the theories of Pierre Bourdieu. Against this background, collaboration between the arts and business is an exchange between Economic Capital and Cultural Capital from the business and artistic fields respectively. When recognised legitimately in both fields, the exchange results in the production of Symbolic Capital. Over time, this Symbolic Capital may in turn produce real economic value. Following Etienne Wenger’s concept of the broker, the facilitator in the collaborations acts as intermediary between the two fields, enabling the transformation of Economic and Cultural Capital into Symbolic Capital for both artists and companies. The exchange of Cultural for Economic Capital, and the attending value created in the form of Symbolic Capital will be analyzed using two examples, where collaborations are arranged and facilitated by brokers based in the arts and business fields respectively. Although the collaborations are facilitated and executed with diverse means and objectives, both types lead to the creation of Symbolic Capital for the artists and companies involved. The thesis concludes that the requirements for creation of Symbolic Capital in both fields are twofold: the collaboration must be based on a respect for art’s autonomy; and, it must be coupled with direct access for business to a cultural competence. Together, these two aspects allow the transformation of Cultural Capital into Symbolic Capital in a market economy. Creative usage of the internal logic and mechanisms by which Symbolic Capital is obtained and created in the respective fields requires a facilitator as co-creator. The facilitator ensures the production of perceived value within collaborations between the arts and business. URI: http://hdl.handle.net/10417/831 Files in this item: 1
ursula_dortea_bendtzon.pdf (7.843Mb) -
How to adapt a new market situation and develop a creative businessGissel, Sara Sophie (Frederiksberg, 2012)[More information][Less information]
Abstract: The architectural industry has been greatly effected by the crisis and the consequences equally so. The individual architectural studio has been struggling in order to survive and layoffs a natural related result. The new market conditions opens up for a relevant investigation of how the industry has been affected and what the results have been. The ambitions of this thesis is to analyse and illustrate the situation and character of the current market and further to investigate how theoretical perspectives within communication and experience economy can provide support and solutions to the challenges. Empirical research found that the general industry could benefit from reflections concerning their own industry role and perhaps enhance itself by optimizing the untapped resources that are already available. Further, the experience economy showed potential for inspiration and implementation into this category of creative-oriented businesses, and could provide an added value to the existing services. The strategic considerations from the experience economy were then connected with the case study of JJW Arkitekter, who also provided the thesis with datalogical findings that exemplified empirical challenges and organisational problems. The theory of communication disciplines, in regards to corporate communication, internal communication, and marketing and communication contributed with a theory frame. This frame could assist in specific isolated empirical matters, but a more radical suggestion for implementation of a department for marketing and communication was also present. Theoretical considerations in regards to strategic use of a marketing plan took the ambitions of even more integration of theoretical disciplines further. Regardless of the degree to which the studio actually would implement the presented suggestions the analysis managed to illustrate possibilities for connecting current business with the theoretical frame. It also brought forward how creativity as a business does not have to be inhibited by systematic processes. It all depends on the management's ambitions and abilities to unify in the establishment of strategic methods. URI: http://hdl.handle.net/10417/3856 Files in this item: 1
sara_sophie_gissel.pdf (6.976Mb) -
A theoretical and practical studyLilloe-Olsen, Einar (Frederiksberg, 2016)[More information][Less information]
Abstract: This thesis is concerned with uncovering whether return pattern effects from some of the most well-known factor models are present in a non-US sample. In a two-part analysis, taking both the theoretical academic perspective and the practical industry perspective, equity returns on the Nordic capital market (Sweden, Denmark, Norway and Finland) are scoured for evidence of factor patterns to size, value, momentum, profitability and investment. Fama & French’s methods for constructing the factor models are utilized when taking the academic perspective to factor effects, and investigating the ability of four factor models to price equity returns. The Fama & French (1993) three-factor model, Carhart (1997) four-factor model, Fama & French (2015) five-factor model, and a combinational six-factor model are estimated using ordinary least squares. Inference about the relevance of the factor models are made based on hypothesis tests on single models in the cross section of returns, and joint tests across the estimated models. While none of the factor models provide complete descriptions of variations in the cross section,an ability to explain between below 20-32% of the dependent portfolios, provides indication that factor effects are prevalent on the Nordic equity markets. In the second part of the thesis’ analysis, the thesis takes the industry perspective and evaluates the possible factor patterns as trade proposals instead. First, the simple, individual factor portfolios are evaluated on their performance during different market conditions in the 25 years from 1991-2015. Several of the long-short factor portfolios have provided attractive risk-return proposals, indicating factor return patterns in Nordic equities. From the individual portfolios, much inspired by the value-momentum findings of Asness, Moskowitz & Pedersen (2013), combinational factor portfolios are constructed in order to uncover diversification benefits between the factor effects. Simple portfolio combinations are constructed, as well as more complex mean variance optimized portfolios. The thesis is able to uncover a superior factor investment portfolio that has provided market-insensitive alpha the 25 years in which it would have been applied.Overall, both the academic and industry perspective to factor patterns in returns presents compelling evidence towards the presence of factor effects on the Nordic markets. URI: http://hdl.handle.net/10417/6213 Files in this item: 1
einar_lilloe_olsen.pdf (3.088Mb) -
The case of Danish FDI in RomaniaReceanu, Antoanela Simina (Frederiksberg, 2010)[More information][Less information]
Abstract: This thesis is about Danish foreign direct investments (FDI) in Romania. Its purpose is to study the key factors influencing Danish FDI in Romania. To discover the factors that hinder or enhance the Danish foreign investments in Romania a macro and micro economical approach are discussed. For a more comprehensive image over the economic situation of Romania and Denmark a macro and micro perspective of their business climate is presented. The institutional based theory and the transaction cost theory are used to provide an adequate theoretical basis for this research. After the theoretical part is debated, analytical frameworks based on six main factors that influence the way of doing business in Romania are explained. Consequently four hypotheses are formed that link the FDI with the main factors that influence its flow. For reaching valuable and accurate results, an empirical research was done. The empirical research is built from interviews conducted with Danish investors in Romania. URI: http://hdl.handle.net/10417/1213 Files in this item: 1
antoanela_simina_receanu.pdf (1.312Mb) -
Storm, Mette (Frederiksberg, 2015)[More information][Less information]
Abstract: Factors influencing involvement, brand attachment and brand loyalty on Facebook brand Pages. Marketing in an online environment has put an emphasis on strengthening relationships with consumers in order to gain a competitive advantage. Social media networks may provide a great opportunity for brands to engage with its stakeholders due to the media’s interactive nature. However, social media’s interactivity may become a two-edged sword for brands that undermines consumers’ desire to use social media networks as a platform to communicate primarily with each other. This research investigates factors influencing involvement, brand attachment and brand loyalty on Facebook brand Pages. Based on prior empirical research within relationship marketing, media dependency theory, parasocial interaction theory, and the uses and gratifications theory, a conceptual framework was developed. Further, research specifically addressing these factors in the context of a Facebook brand page aided in building the model. Five motivations of “liking” a Page was identified and defined appropriately for the context of Facebook brand Pages. Information, entertainment and remuneration were thought to have an influence on involvement together with Facebook dependency, whereas social self-expression was thought to have an influence on brand attachment and positive word of mouth intentions. Moreover, inner self-expression was thought to have an influence on brand attachment. Parasocial interaction was thought to have a positive influence on involvement and brand attachment. Further, involvement was thought to have a mediating effect between motivations for “liking” a Page and brand attachment, whereas brand attachment was thought to have a mediating effect between involvement and brand loyalty. An online self-administered survey is used to collect data from Norwegian consumers that has “liked” a Facebook brand Page. This data is further analyzed by using SmartPLS. An assessment of the data’s validity and reliability is made, where the data is evaluated to pass the requirements of validity and reliability. To test the hypotheses, the bootstrap procedure is used. The results suggests that information has a significant and positive influence on involvement. Moreover, parasocial interaction is found to have a significant and positive influence on involvement and brand attachment. Moreover, brand attachment is found to have a mediating effect on the relationship between parasocial interaction and repeat purchase intentions. Social self-expression is found to have a positive influence on brand attachment and repeat purchase intentions. Brand attachment is also found to have a mediating effect on the relationship between social self-expression and repeat purchase intentions. Lastly, the relationship between brand attachment and brand loyalty in terms of repeat purchase intentions and positive word-of-mouth intentions is found to be significant and positive. Brands can use the results to get a better understanding of how brands can strengthen its relationships with consumers through Facebook brand Pages, but also to get insights to the platforms’ potential limitations. This is useful for brands as the results shows that Fans “liking” Facebook brand Pages as a means of social self-expression increases the likelihood of an emotional bond between the brands and the Fan as well as repeat purchase intentions. Moreover, the results indicates that a perceived parasocial relationship on Facebook brand Pages increases the likelihood of brand attachment. Involvement did not have a significant influence on brand attachment. Moreover, Facebook dependency did not have a positive influence on involvement. The results suggests that brand strategies may vary depending on the brand category as well as the consumer’s social life. Thus, future studies should address these differences. URI: http://hdl.handle.net/10417/5790 Files in this item: 1
Mette_Storm.pdf (1.879Mb) -
Fedele, Raffaele (Frederiksberg, 2016)[More information][Less information]
Abstract: Over the years, human capital has gained progressively more and more importance as a fundamental resource for obtaining a competitive advantage. In this context recruiters are facing issues regarding the selection of appropriate recruitment methods in order to ensure the right flow of employees into the organizations, in terms of quality and quantity. The evolution of technologies, like smartphones and mobile internet, affected the way people connect to each other and it made emerge a new recruitment method: mobile recruitment. However, the diffusion of this recruitment solution is still at an early stage, so the purpose of this study was to analyze which factors can influence the adoption of mobile recruitment by organizations. Guided by Decomposed Theory of Planned Behavior (DTPB), the author first reviewed past literature in the field of technology adoption in order to obtain a list of statements that can reflect attitudinal, normative and control factors. These statements were adapted with the help of three recruiters during three semi-structured interviews. The output of the interviews was a questionnaire containing XX statements that were reflecting the usage, behavioral intention, attitudinal, normative and control believes toward mobile recruitment. A sample of 145 recruiters was exposed to the questionnaire. The results revealed that the intention to use mobile recruitment methods is influenced by the attitude of recruiters toward this method, by the pressure receiving from the external, but not by the perceived control of the recruiter over the technology. In turn the attitude of recruiters toward this technology seems to be influenced by certain characteristics of the technology such as compatibility with the company value and experience, relative advantages and complexity in using it. Candidates and competitors were identified as main external subjects who exercise influence to adopt mobile recruitment methods. These results can represent valuable resource to companies that are providing mobile recruitment services to companies in order to gain a better understanding of which factors could influence the adoption of this recruitment method. URI: http://hdl.handle.net/10417/5971 Files in this item: 1
raffaele_fedele.pdf (1.855Mb) -
And why profit making is difficult for European football clubsFløtnes, Trine Garfjell (Frederiksberg, 2011)[More information][Less information]
Abstract: In this paper, the relationship between the performance level of football teams and certain factors of success has been investigated. Mainly, this has been examined through regression analysis, but also other methods such as correlation analysis has been used in some parts of the analysis. The data which is mainly used in these analyses are annual accounts for five selected football clubs over five years, 2006-2010, together with various football statistics from the internet. Much of the data is compiled in Excel and is available on the enclosed CD-ROM. For other parts of this paper, also an interview with a representative from one of the football clubs, Rosenborg BK, is used as a source of information. In addition, the financial situation of European football clubs has been discussed and examined through analysis of the annual accounts. Also here regression analysis has been an important method of investigation. Briefly, the results show that several of the suggested factors of success seems to have an impact of football teams performance level, here represented by the five best teams in the Norwegian elite division, Tippeligaen. Most important of all seems to be player wages and financial resources through operating income. Further, it‟s concluded that that there are several reasons for the financially difficult situation of many European football clubs. Among them are a win-maximizing approach rather than a profit-maximizing approach among European football clubs, and a very high cost level which, despite the high levels of income in many clubs, creates a financially instability. For football clubs it‟s therefore important to find a balance between income and costs, as well as restrict their expenditure, but still manage to maintain competitive advantages by buying players and spend money on wages and investment. In retrospect, it has been known to the author through the work that it had been more appropriate to base parts of this analysis on more observations than what has been done, particularly with respect to adding more football teams to the datasets. The alternative could have been to use more time trying to find a more appropriate analysis method than regression, which is the most widely used method here. URI: http://hdl.handle.net/10417/2923 Files in this item: 14
Datamateriale_centralization.xlsx (16.47Kb)Datamateriale_player wages.xlsx (33.08Kb)(more files) -
En analyse af FOA og LO´s kommunikation i det polycentrerede samfundHøjkjær Larsen, Martin (, 2008)[More information][Less information]
Abstract: The purpose of this master thesis is to investigate communication of the trade unions in order to explain why their legitimacy often is questioned in these years. The report is focusing on how self-descriptions of the trade unions influence legitimacy in society. The report is based on Niklas Luhmanns theory on social systems. Luhmann describes our society as functionally differentiated meaning that there is no longer one centre that represent the society as a whole – the society has become poly-centred. The society is characterized by discrepancies between different logics among which a fundamental consensus is no longer possible. It is in this perspective I intend to describe the challenge of lack of legitimacy for the trade unions. The report is analyzing the communications of two trade unions: 1) The first analyse focuses on the communication of the Danish trade union FOA - concerning their understanding of “Ny Løn”. This analyse gives a concrete example on how the traditional identity of trade unions is challenged, and how problems appear regarding the legitimacy in the polycentered society. 2) The second analyse is focusing on the communication of the umbrella organization LO and the statements of this organisation on renewal (New LO). The aim is to analyse different identities and to discuss the perspectives related to these different identities, regarding the trade unions legitimacy in the polycentered society. It is concluded that communication from FOA regarding “Ny Løn” is an expression of legal semantics creating obvious tensions compared to other semantics concerning “Ny Løn”. This legal semantics create a very autonomous identity in FOA, as well as a certain understanding of the surroundings, which gives the trade union more problems with the polycentered society. The communications from LO on renewal gives at least 6 different understandings of the trade union and the surroundings. It can be seen that LO has different roles and these are often contradictive. Further, it is estimated that the trade union has to recognize these different roles and finally, it is discussed how the different statements can be combined in a better way in order to create a clear profile. URI: http://hdl.handle.net/10417/187 Files in this item: 1
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En analyse af 3F’s og HK’s selvfremstillingBundgaard Nielsen, Jens; Boesen, Benjamin (Frederiksberg, 2009)[More information][Less information]
Abstract: Trade Unions have played a central role in shaping the Danish labour market as we know it today and the majority of the Danish workforce has traditionally been organized in trade unions. However, today the traditional Danish trade-union movement is facing a crisis. First and foremost they are experiencing unprecedented competition from interdisciplinary unions, more specialized legislation and a sharp decline in membership numbers. The dissertation focuses on the crisis of the Danish trade unions and takes its offset in the thesis that structures in Danish society have changed and can today be described as postmodern, which has led to change in society’s expectations of trade unions. The dissertation consists of three analyses and the first addresses the question of what characterises today’s society in general and the labour market in particular. The analysis is empirically based on the works of Anthony Giddens, Zygmunt Bauman and Richard Sennett and shows that society has changed since the heyday of trade unions and that today’s individuals do not follow traditions and that choices are made with an increased reflexivity. In the second analysis we focus on two specific trade unions, 3F and HK, which have both witnessed a decline in membership and have both recently launched extensive commercial campaigns stressing the, in their view, important work of trade unions. The analysis is empirically based on the two campaigns and asks with what strategies do they seek to establish themselves as trade unions in the postmodern society? The analysis is theoretically based on Niklas Luhmann’s system theory and consists of three components: an organisational analysis, an analysis of the use of polyphony in the two organisations and lastly an analysis of the campaigns, which show that 3F and HK have two different self-descriptions which results in two different semantic bids for the postmodern trade union and HK in particular turns its back on the traditional semantics of the trade unions and creates a new self-description. Lastly we ask what the consequences of the two semantic bids are for the members of 3F and HK and what reactions they cause. Theoretically this part is based on the work of Michel Foucault and his theories on power and concludes that the two different semantic bids offer two different forms of subjectivity which the members can choose. Furthermore, the analysis shows that especially the members of HK react strongly to their campaign. URI: http://hdl.handle.net/10417/439 Files in this item: 1
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Abstract: How the accreditation process in the Department of Medicine can be governed in a way that motivates the professionals? The project is motivated by the experience of a growing critical debate among professionals about the purpose and implications of accreditation. Doctors have initiated a petition against the load of administrative work resulting from the accreditation process, and nurses discuss and question the effects of the many types of screenings carried out on hospitalized patients among other issues. As the accreditation strategy has been decided by the Capital Region of Denmark, it is obligatory that the requirements for accreditation are met. In consequence, it is an objective in the Department of Medicine to meet the standards of the Danish Healthcare Quality Programme (DDKM). In order to plan and direct the process towards the next accreditation in the spring 2015 in a way that ensures the professionals’ engagement and support, it is significant to learn how they have experienced this process and to gain insight into the factors that either increase or reduce their motivation both in regard to the accreditation process specifically and in relation to their work in general. As a means of approaching this objective, three doctors and three nurses working in the department of Medicine have been interviewed. Through these interviews the following three questions are covered: 1. What do the professionals regard as the purpose of accreditation? 2. How do the professionals experience the accreditation process? 3. What motivates the professionals in the Department of Medicine? Through an analysis of the six interviews, the following main conclusions are reached: First of all, the professionals do not agree on the question whether accreditation is necessary or not. However, they share a primary focus upon health quality. It is also concluded that knowledge about accreditation as well as skills required for the accreditation process are acquired accidentally, and that nobody knows the method which is the very foundation of the Danish Healthcare Quality Programme. Furthermore, the professionals experience much time waste, and they express a strong wish for dialogue about the accreditation process. With regard to the question of motivation, the professionals are driven by their wish to help their patients and their involvement in decision making, just as the acknowledgement and appreciation from their leaders work as motivating factors. Based on the analysis of the interviews and Kotter’s governance methodology, an implementation plan for the motivational management of the accreditation process is constructed. It includes the following elements: Clarify the meaning of accreditation by including the perspective of the patients Develop and spread the vision and strategy of the quality work in the Department of Medicine Spread the knowledge and purpose of existing tools as well as their employment in a way that challenges the professionals Involve and appreciate the professionals and their ideas and remove time waste Support the leaders of the wards in the process of maintaining results and moving forward towards a feedback and improvement culture Leadership URI: http://hdl.handle.net/10417/3880 Files in this item: 1
helle_rabing.pdf (550.6Kb) -
Namubiru, Maria Tasha (Frederiksberg, 2016)[More information][Less information]
Abstract: The purpose of this study is to examine the role that management plays in influencing and creating change readiness. The research was conducted among employees in the nonprofit organization, FairFishing. Creating readiness establishes a foundation for identifying the significance of management, as well as its interconnectedness in both change management efforts and leadership attributes within the organization. Due to the unforeseeable nature of a modern business environment, organizations need to be constantly prepared for change. It is vital for employees to be open and receptive of change initiatives while in the organization. In this research, it is argued that change initiatives implemented through projects are most likely to succeed. Usually, the first phase of a change initiative in an organization is dedicated to creating readiness among its employees, and it is this readiness which is a main focus in this paper. The literature and empirical findings suggest that change management efforts and leadership attributes help to create change readiness. If these are are weak or nonexistent, then management should start to implement change by strengthening efforts that do exist, and establishing those that are non-existent. Also, it is suggested that if the change readiness process has no effect, management should re-visit, re-evaluate, and reflect upon the process in order to identify and overcome the challenges encountered. URI: http://hdl.handle.net/10417/5949 Files in this item: 1
maria_tasha_namubiru.pdf (495.0Kb) -
Konsekvenserne ved begrænsning af udenlandske spillere og økonomisk handlefrihed, indenfor sport generelt og specifikt i dansk ishockeyDuus, Jesper (Frederiksberg, 2012)[More information][Less information]
Abstract: The object of this thesis was to put focus on the self-regulation system, and how it works, in the field of sport, and specific in Danish ice hockey. There is a long tradition of self-regulation in this field of sport, and the ruling is considered to be in the hands of the national or the international associations. The advantages’ of self-regulation are aligned with the purposes of regulation, which are announced by the Danish government and the European Union. It shall save recourses and create value for the society. The Commission has stated the importance of a better EU-law, and especially that the users of it, should be represented, and should be given influence in the process of the production of the rules. That has not been the case in the field of sport, where the athletes have not got the influence, as pronounced. It is also the fact, that in Denmark, the arbitration courts in the self-regulating system are not qualified for their legal duties. Furthermore, in the whole legal system of sport – up to CAS – there is a risk, that the athletes will not be represented in a fair way. According to the limits of foreign players, that the Danish Ice Hockey Federation (DIU) has implemented, it is clear, that this is not compatible with EU-law, more precisely the principle of free movement of labor. It is also stated that the economic regulations, that the teams in the league are restrained by, are, partly, in conflict with the competition rules of the European Union. The analysis of the consequences of those rules showed, that the foreign players has a big impact on the league, because of their massive representation on the top-lists of top-scorers and for the goalies with the best savings percentage. The implementation of the rules of limiting the foreign players caused a decrease in that number, which also could have been affected by the financial crises. Furthermore there was found no directly connection between the number of foreign players in the league and the number of spectators. To establish the consequences of the regulations on the teams’ economic activity, a measure of the Competitive Balance (CB) was made. It showed a slight improvement in CB, but because of the short timeframe measured, the result should be taken with reservation. The expectations’ to the consequences’ was, that the number of spectators in the league would go down and that the Danish players would get more ice time, because of the new rules. After the first year, the number of spectators had gone down as expected, but the following year it went up to a level over what was realized before the new regulations. If the reason for this was because of some teams´ better results or an increase in CB, was not established. The prediction that the Danish ice hockey players would get more ice time was confirmed as their representation in the top-lists increased immediately after the rules was implemented. The goalies showed the same pattern, but not as clear as for the players URI: http://hdl.handle.net/10417/3460 Files in this item: 2
Hockeystats.accdb (52.55Mb)jesper_duus.pdf (1.054Mb) -
Lovligheden af anlæggelsen af forbudssager på grundlag af FRAND-‐ baserede SEPer i EU og de deraf følgende konsekvenserNildstad Hartvigsen, Nanna (Frederiksberg, 2014)[More information][Less information]
Abstract: This master thesis deals with the question of the legality of injunction cases in connection to FRAND-pledge SEPs, as it will have an impact on the opportunity to get an injunction in almost all of the EU Member States through one decision from the coming Unified Patent Court. The point of interest is the European Commissions two recent decisions against Motorola and Samsung, where the Commission held that the initiation of injunction cases in connection with FRAND-pledge SEPs against licensees, who are willing to enter into license agreements on FRAND terms, is an abuse of the licensor’s dominant position according to art. 102 TFEU. The legal analysis has been used to analyse whether the Commissions decision is justified. This has been done by analysing the five requirements in art. 102 TFEU primary through notices from the Commission and decisions from the CJEU. The conclusion is, that initiating injunction cases in connection with SEPs to get a willing licensee excluded from the market or the use of the threat of such an injunction to get the licensee to agree to terms not considered FRAND, under special conditions constitutes an abuse of dominance. The special conditions in these cases are that the patent is a SEP and that the licensor has promised to enter into license agreements on FRANDterms. In the economic analysis the S-C-P-model has been used together with Evolutionary Economic Theory to see whether the Commissions decisions are efficient. This have been done by analysing both a market for de facto standards and one for de jure standards, where injunctions cases on the basis of SEPs are seen as an abuse of dominance. The conclusion is, that de jure standards creates a technologic evolution that is much more efficient then on the de facto standard market. But in the long run the Commissions decisions can create a resistance from the licensors against de jure standards because the licensors, without the possibility of initiating injunction cases, has lost their defence against the licensee’s use of reverse hold-ups, which can result in poor quality standards. In the integrated analysis it is discussed whether FRAND terms should be regarded as a negotiating process instead of a percentage or an amount. This is a result of Samsung’s commitment to the Commission, where they refrain from initiating injunction cases if the licensees are willing to enter into a negotiating process about FRAND and if the parties don't reach a decision, then the terms will be determined by a court or arbitrator. The result of the analysis is, that it will be much more efficient to regard FRAND as a negotiating process and it will solve the problem of the licensors disincentive to be involved in de jure standards, because the licensee will lose their ability to use reverse hold-ups against the licensor. URI: http://hdl.handle.net/10417/4906 Files in this item: 1
nanna_nildstad_hartvigsen.pdf (2.732Mb) -
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Abstract: Central America is characterized by poverty and inequality due to a historically long and unequal distribution of land and wealth, lack of infrastructure, lack of rights for the poor and frequent natural disasters. Most of the coffee farmers in Central America’s rural areas suffer from poverty and poor living conditions. This is due to low and fluctuating profits from the coffee production, constantly increasing consumption rates, debt and overproduction. Fair Trade aims to improve farmers’ conditions in the world’s poorest countries by starting a long-term development. Fair Trade helps farmers with a guaranteed minimum price for their products, training, bonus for local projects and help to access the global market and better cooperation with the international buyer. The purpose of this thesis is to clarify the Central American coffee farmers’ conditions and find out why they are poor as well as highlightning Fair Trades advantages, disadvantages, opportunities and constraints in order to find out what could usefully be addressed in the future of Fair Trades work to improve farmers’ conditions and include even more Central American coffee farmers in the scheme. Coffee farmers in Central America are the first and the smallest part of the coffee supply chain, where major international companies maintain the power and the profit on coffee. Peasants’ position in the supply chain has an impact on their opportunities and living conditions in general, therefore I have chosen to examine the issues, from a theoretical perspective of the Global Value Chain theory. The thesis is based on secondary data in the form of existing studies, field studies and other material dealing with the poor Central American coffee farmers’ conditions and Fair Trade’s work and opportunities. The thesis consists of both quantitative and qualitative data and seeks to provide a comprehensive and updated review of the issues around the coffee farmers’ conditions and Fair Trade’s future opportunities to improve these people’s living conditions. My main findings show that the greatest advantages of being a Fair Trade farmer are being part of cooperatives, where farmers are involved in a larger part of the production, transport and direct sales to the buyer. In addition, the farmers involved in Fair Trade benefit in form of a guaranteed minimum price for the coffee which has great importance in times of crisis, bonuses for various projects that have a significant impact on the local area as well as on the peasants options with improved infrastructure and education. Furthermore, these peasants have access to the alternative market, a better network and better cooperation with the buyer. But Fair Trade also has different disadvantages. The certification is costly and burdensome for the peasants and the guaranteed minimum wage has unfortunately not been able to keep up with the constantly increasing consumption rates. Many farmers do not know what it means to be in the Fair Trade corporation and even though the supply chain for Fair Trade coffee farmers are shorter than for regular coffee farmers in producing countries, the chain is still long and it is still multinational companies in the purchasing countries who maintain the influence, power and profit. There is even more parts in the chain in the countries of the north in terms of control and marketing. My conclusion on this thesis is that Fair Trade can not solve the overall problem of poverty in Central America but they can give farmers better conditions and help to get into the specialty market. As the demand for Fair Trade coffee is still relatively small, there are limits of how many farmers can participate in the Fair Trade system without causing worse conditions and lower benefits for the Fair Trade coffee farmers. URI: http://hdl.handle.net/10417/3077 Files in this item: 1
linette_breinholm.pdf (1.090Mb) -
A study of opportunities and limitations for newcomersFabrin, Sigurd (Frederiksberg, 2010)[More information][Less information]
Abstract: As a consequence of increased globalization, the rise of ethical consumerism has focused in on the plight of this world's destitute cash crop farmers, who are struggling with the boom-bust cycles of international commodity prices. Fairtrade is an outcome of the ethical consumption movement. It seeks to lessen the burden for poor farmers by securing them a stable income and a more friendly business environment. It does this by guaranteeing a fixed minimum price and a range of other benefits. In exchange for that and for compliance with a set of rules and standards, companies can use the Fairtrade label on their products. Fairtrade has now been operating for several decades and has had some positive impact on the participants' lives. Does this mean that it is able to repeat this in the future and on a larger scale? In this thesis, I ask the question of what opportunities and limitations Fairtrade certification brings about for poor coffee growers. The focus of the thesis is on what can be achieved by those farmers who are presently not involved in Fairtrade. In order to answer this question I explore it on three levels of abstraction: theory, literature and case studies. I discuss the working of Fairtrade in relation to a wide variety of theories on economic development. I then proceed to distilling opportunities and limitations from the relevant literature and from two distinct case studies. Finally, my findings are discussed against each other to see which of the perceived opportunities and limitations can truly hold water. My findings can be grouped into seven categories that hold within them both opportunities as well as limitations. These are: The Fairtrade minimum price, access to credit, the social premium, cutting out the middlemen, economic and social stability, benefits of organizing, and finally environmental sustainability and gender equality. As a result of a synthesis of these findings, my conclusions are that Fairtrade by design has some embedded shortcomings that inhibit it from enlisting large numbers of newcomers into the program. While it is benefiting farmers who are already inside, it has simultaneously raised entry barriers around the Fairtrade market to levels that make it difficult and less appealing for prospective entrants. The overarching problem regarding Faritrade's ability to absorb new members, is that demand cannot keep pace with supply – even with the current number of producers enlisted. URI: http://hdl.handle.net/10417/1503 Files in this item: 1
sigurd_fabrin.pdf (706.4Kb) -
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Abstract: The main concern of the Thesis is to find out to which extent the use fair value accounting affected the financial crises and whether the society is stronger regarding to the financial reporting afterwards. To solve the main concern the Thesis describes the theory behind fair value accounting and the IASB/FASB development of the conceptual framework phase c – measurement. The chapter ending up with a description of the fair value measurement project based on exposure draft ED 5/2009. With a few changes the exposure draft led to a new published IFRS 13 standard on the 12th of may 2011. This chapter is the main foundation of the Thesis and further on the subject of impairment test and the financial crises are prescribed. Regarding to the presentation of the financial statement the extent of impairment has a larger effect then before the financial crises. Impairment is to ensure that the assets of an entity are carried at no more than the recoverable amount. An asset is carried at more than its recoverable amount if the carried amount exceeds the amount recovered through use or sale of the asset. The financial crises have led to difficulty of the valuation of an assets recoverable amount. Valuation based on the amount of which an asset can be sold, is only possible if the entity has an offer from a potential buyer or the marked is active based on quoted prices. Because of the financial crises no markets are active and quoted prices may not reflect the value of an asset. Therefore entities must base their valuation on estimation the amount recovered through use of the asset. By analyzing the valuation technique for estimating the amount recovered through use the extent of which the financial crises would affect the outcome was critical. After the analysis of impairment there are discovered several variables of which a financial crises would affect leading to a lower valuation. Based on the above mentioned the financial crises, has consequences for the valuation of assets. This leads to a less objective and reliable valuation at a time when users of the financial reporting need reliable information the most. Aside the less objective and reliable valuation of assets the lower amount result in a lower profit of the entity. In booms the valuation of assets raises which leading to profit but in bust the value falls which lead to lower profit. Because of these facts the use of fair value accounting has been accused of being pro-cyclical and as such attributing to worsening the financial crises. A lot of suggestions have been made regarding to better preparing the market for future crises and avoiding pro-cyclicality. The suggestions regard financial- and capital regulations for financial institutes. As to financial regulations the IASB made some change to IAS 39 Financial instuement – Recognition and measurement and IASB and FASB are current developing IFRS 9 – Financial Instruments which may lead to high provisions. URI: http://hdl.handle.net/10417/2842 Files in this item: 1
joachim_munch.pdf (1.984Mb)