Browsing Student theses, total by Title

Now showing items 2954-2973 of 5031

Sikkerhed og Ansvar

Lindgaard Jensen, Lisbeth (Frederiksberg, 2012)

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Abstract:

Nanotechnology has truly found its way into consumer products without either producers or authorities are aware of the exact risk. However both producers and authorities are aware that there might be a potential health risk in using nanomaterials in consumer products, but in the absence of precise knowledge about the risk, nanotech products in great extend gain access to the market and there are yet no exact requirements these products should meet at the present moment. This thesis will examine whether the existing legislation can accommodate the uncertainties concerning nanotechnology. The relevant aspects from the public law and the private law, mainly concerning product safety and product liability, are analyzed. The legislation regarding product safety seems to be too general and even though a nanobased product might not be a safe product, it is difficult to enforce the law. Because of the particles’ very small size, the authorities have little opportunity to monitor these products, and it leaves no incentives to self control among producers. The legislation regarding product liability is based on strict liability. The consequences of repeated use of a product containing nanomaterials may be cancer and cardiovascular diseases. These diseases are frequently occurring in the population and it may occur for other reasons. It causes problems in relation to establish a causal link between damage and product, which is a condition for a producer to incur liability. If producers do not fear sanctions for their actions, or if there are none, they will not exhibit the proper care. Economic theory says that the law is able to create incentives to take care, if designed properly. As the legislation is designed, concerning product safety and liability, it is too general and too weak and it does not contribute to an adequate level of care. In a risky area with many uncertainties like this, the level of care is best controlled by ex ante incentives. If it is possible to create sufficient incentives through the legislation, a great part of the risk regarding non tested chemicals and substances can be eliminated. Nanotechnology could be a complex new hazard in thousands of consumer products, which might mean that the current legislation needs to be modified.

URI:

http://hdl.handle.net/10417/3406

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lisbeth_lindgaard_jensen.pdf (1.195Mb)

Når anerkendelse bliver en forudsætning for motivation

Aastrup Ovesen, Andreas Tjelle (Frederiksberg, 2013)

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URI: http://hdl.handle.net/10417/4628

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andreas_tjelle_aastrup_ovesen.pdf (768.1Kb)

Når bistand bliver business

En hegemonianalyse af danskerne gennem en diskursanalyse af Danmarks udviklingsbistand til Vietnam

Felt, Casper (Frederiksberg, 2012)

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English title: “From Aid to Trade – A Hegemonial Analysis of the Danes through a Discourse Analysis of Denmark’s Development Aid to Vietnam.” The point of departure for this thesis is Slavoj Zizek’s claim that liberal capitalism is considered the ‘real’ of the modern society. This means that all challenges to the system are answered by the argument that a radical change of society will end up in a new Gulag. This thesis asks the question, whether society is in a deadlock as serious as Zizek claims and asks whether the hegemony is as strong as Zizek suggests. In order to answer this question, this thesis analyse the Danish development aid’s impact on the Vietnamese judicial system using the theory of Ernesto Laclau and Zizek. Even though a single development aid programme, the Justice Partnership Programme, is not enough to make conclusions on all of the Danish society, the conclusions from the analysis of the aid function as symptoms of the Danish society in general. The development aid was chosen as the primary object of analysis, because it is often mentioned as neutral help to other nations, where nothing is wanted in return. This thesis investigates how the development aid is described in Danish strategy documents, Vietnamese reform plans, programme documents and interviews conducted in Vietnam. Through the study, the thesis identifies cooperation as a central nodal point, which is seen as the main signifier of the relationship between Denmark and Vietnam. To analyse the signification of this nodal point, it is analysed how empty signifiers are forming a chain of equivalences around the nodal point. However, it is observable that there is a significant difference between how the cooperation is described in official documents and by my interviewees, which indicates a battle between two competing discourses, where one is being held away from the public debate. By analysing how the development aid is described, this thesis is able to conclude that the way the Danish foreign aid is planned and implemented is a symptom on a hegemonic condition on the way we consider society ought to work. Furthermore, an ideological battleground can be observed, which leads to the conclusion that the present Western hegemony is expansive.

URI:

http://hdl.handle.net/10417/3700

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casper_felt.pdf (1.268Mb)

Når dagbogen bliver en reklamesøjle

Kommercialiseringen af blogs’ betydning for bloglæsernes troværdighedsopfattelse

Wett Jessen, Henriette; Kragh Ingvorsen, Sofie (Frederiksberg, 2016)

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Abstract:

When the diary becomes a marketing channel: The commercialisation of blogs and its implications for blog readers’ perception of credibility We are currently experiencing an increase in the popularity of Web 2.0, with blogs playing a major role in this trend. Whereas blogs started out as private weblogs with a high level of credibility, today the medium has become increasingly commercialised and companies are eying this opportunity to reach a more savvy and diverse audience. This thesis sets out to investigate the implications of the commercialisation of blogs on the reader’s perception of credibility. The theoretical framework for the thesis is based on three concepts: transparency, credibility of the sender, and match. The theoretical foundation for the investigation of transparency is based on Carr and Hayes’ (2014) types of disclosure, and Metzger and Flanagin’s (2013) criteria for measuring online information credibility. Theories concerning ethos, opinion leadership, and parasocial interaction set the framework for the exploration of the credibility of the sender. Finally, the theoretical basis for the examination of match is based on Aaker’s (1997) Brand Personality Scale. Two pilot studies were used, a focus group interview and a qualitative interview. These insights, combined with the theoretical framework, laid the foundation for the primary data collection in the form of qualitative interviews and netnography. The findings suggested that blog readers ultimately do not regard one type of disclosure as the most credible, indicating that blog readers are generally sceptical towards commercial content on blogs. Personality, coherence, inspiration, and the higher mention of several brands were found to serve as credible elements, whereas lack of personality, coherence, and time as well as shallow content resulted in a loss of credibility. Furthermore, the analysis of ethos, opinion leadership, and parasocial interaction demonstrated that the commercialisation of blogs partly influences the credibility of the sender. With regard to ethos, some blog readers question the judgement of the blogger and experience the blogger’s goodwill towards the blog readers as an expression of personal gain. Moreover, the blogger’s role as an opinion leader has changed, as the commercialisation of blogs has consequences for the perception of the blogger’s knowledge and expertise as well as influence. Furthermore, the analysis demonstrated that the blog readers experience a parasocial interaction with the blogger. However, commercialisation appears to hinder their attempt to contact the blogger. Thereby, these findings suggested that commercialisation partly influences the blog readers’ perception of the parasocial interaction. Lastly, it appears that blog readers’ perception of credibility in a commercial collaboration is highly influenced by the match between blogger and brand. However, the findings were not able to identify exact definition of match in a commercial collaboration. This thesis discusses the implications of these findings and sets the direction for future research concerning the commercialisation of blogs. Based on the abovementioned, this thesis found that the commercialisation of blogs does not affect the blog readers’ perception of the sender’s credibility to a high extent. However, the thesis also found that transparency and match play a central role. These findings enable us to conclude that the commercialisation of blogs does, to some extent, have implications for the blog readers’ perception of credibility.

URI:

http://hdl.handle.net/10417/5966

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henriette_wett_jessen_og_sofie_kragh_ingvorsen.pdf (2.652Mb)

Når dansk design produceres i udlandet

En analyse af hvordan kerneforbrugere forholder sig til, at Fritz Hansen outsourcer produktionen

Grønbæk, Katrine (Frederiksberg, 2014)

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URI: http://hdl.handle.net/10417/4458

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Katrine_groenbaek.pdf (1.922Mb)

Når evaluering skaber ledelse

Om de ledelsesmæssige udfordringer og muligheder som opstår, når Region Hovedstaden laver en 360 graders evaluering af samtlige ledere i regionen

Atan, Deniz (Frederiksberg, 2014)

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Abstract:

The decision to examine management challenges in The Capital Region of Denmark comes from a fundamental question on how Denmark's largest region with 36,000 employees, and with the responsibility to carry out health tasks for 1.7 million people, tackles the impossibility to define and control management from a single management policy. The thesis looks into the managerial issues that arise when The Capital Region makes a 360-degree evaluation of all the leaders in the region. The perspective that the analytical interest is based on, comes from an observation of the management evaluation, as a complex and arbitrary management tool that cannot be reduced to a certain causality with a concrete result. The thesis has two basic analytic interests. The first is to examine how management evaluation as an organizational tool works with the complexity that the concept of leadership brings. The next analytical interest is an extension of the first, and seeks to describe the interpretation framework that appears in the work of management evaluation and the horizon of possibilities that it creates for management. This is done from a post-structural point of view with ideas and theories from Michel Foucault and Niklas Luhmann. Both parts of the analysis concludes that a restricted number of specific sensemaking operations fixates management contingency, and that their multiplicity creates new management complexity. Furthermore it is highlighted how the Foucauldian sense of disciplinary power observation of the leader shares features of the Luhmannian codes of economic and politics in the observations of management evaluation and how the Focauldian sense of pastoral subjectivation of the leader also contains features from the Luhmannians code of intimacy in the observation of the leader, and finally how the Foucauldian sense of self-technology and subjectivation also appears in the Luhmannian code of education in the observation of the leader. When the management evaluation is seen from a first -order observation, it can provide an impossibility where it is continuously discussed which horizon of meaning is the dominant one. In contrast, a second -order perspective observes the plurality of logics as a possible increase in leadership opportunities as it allows management to be relevant in several ways.

URI:

http://hdl.handle.net/10417/4613

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deniz_atan.pdf (2.600Mb)

Når fjende bliver ven

Partnerskabelse på det selvejende daginstitutionsområde

Lindegård Pedersen, Nina; Schmidt, Jesper (Frederiksberg, 2013)

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In a time where partnerships seem the solution to any challenge, this master thesis will focus on one specific partnership. Specifically, it is the purpose of the thesis to investigate how this specific partnership is constructed as the solution to a number of challenges within the area of self-governing day care in the municipality of Copenhagen. In later years, the self-governing day care institutions have experienced a significant decline and their existence can be characterised a threatened. The specific partnership project was initiated by the umbrella organisation, Menighedernes Daginstitutioner (MDI) with support from the Ministry of Finance, which granted DKK 5 million to the project. The project spans three years and the objective is to develop a new model for collaboration between the self-governing day care institutions, MDI and the municipalities of Copenhagen, Aarhus and Svendborg. The hope is that this partnership model will inspire other municipalities and self-governing institutions to reconsider and discuss their existing frameworks for collaboration. Based on this, the thesis intends to provide an answer to the question: What is the potential for the partnership project as a strategy for survival for the self-governing day care institutions in the municipality of Copenhagen organised under MDI? The study is based on the discourse theory as Ernesto Laclau and Chantal Mouffe have formulated it. We thereby construct the partnership as a hegemonic intervention in the sense that the project aims to re-establish order in the area of self-governing day care and thereby offer the stakeholders within this area an alternative way of self-identification. As will be demonstrated in the first analysis of the thesis, the potential of the project builds upon a successful balancing act between the articulation of too many and too few elements and thereby on the complex interplay between the logic of equivalence and the logic of difference. However, prior to identification agreement must be reached regarding the meaning of the bearing elements of the construction. Following the first analysis, we therefore make the social struggles over meaning the object of our next analysis and in this context we can conclude that the project is at risk of loosing support simply because it does not provide an antagonistic boundary and thereby does not provide any limit to the participation.

URI:

http://hdl.handle.net/10417/3961

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nina_lindegård_pedersen_og_jesper_schmidt.pdf (10.29Mb)

Når generasjon Y velger jobb og karriere

En kvantitativ undersøkelse av et komplekst generasjonssegment

Andreassen, Tonje (Frederiksberg, 2011)

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Abstract:

The main purpose of this thesis is to examine what specific factors students from Generation Y prefer when considering a career at Ernst & Young after graduation. Special attention will also be placed on finding how time and context can affect the ranking of these factors. The aim of the study is to provide Ernst & Young with knowledge that can help them to become even more attractive to a complex generation Y, which has grown up in a period characterized by a paradigm shift in technology, globalization and demographic change. Through my social constructivist perspective, using a hermeneutic analysis strategy, the thesis analyses the phenomenon of generation Y trough the use of theories related to behavioral motivation and the psychological contract. The data is found through a quantitative survey based on responses from Norwegian students at primarily three different business schools; Copenhagen Business School, Trondheim Business School and Norwegian School of Economics. Students from other Norwegian business schools (i.e. Ås Uni. and Tromsø College Uni.) are placed under the category ¨other¨. The data has been collected through a link published in a Facebook page that was created especially for this survey. My findings are categorized in two parts. The job-related findings indicate that the Norwegian students primarily look for interesting work, opportunities to learn, opportunities for personal development and the ability to fully utilize their competencies. On the employer-related side the students emphasize good colleagues, good internal culture and good social relations at work, solid training and continuous coaching. Through cross tabs and chi-square testing, my data also indicate that there can be found some differences between the schools. That provides value to depict the impact of that time and social context can affect how individuals’ rank and prefers job- and employer related factors. I also achieved a new theoretical understanding of that employer branding and the psychological contract should be seen as more cohesive. This can be important to put into consideration when searching for the ¨best¨ candidates to hire, and to increase the attraction towards the company.

URI:

http://hdl.handle.net/10417/3048

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tonje_andreassen.pdf (2.452Mb)

Når hierarki og delt ledelse mødes

Et casestudie af et gourmetkøkken

Pontoppidan Frantsen, Agnethe (Frederiksberg, 2011)

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Abstract:

New approaches within the field of organizational theory as well as leadership theory reject the idea of hierarchy as a valid and effective organizational structure. Even more they reject the authoritarian leadership style that comes with it. Instead these theories seem to favor the idea of flatter and more democratic team structures and, accordingly, the idea of dispersed leadership. Power should not rest with one individual alone, but must be shared between several leadership actors. This causes a clash between hierarchy and team work since it bases itself upon the paradox between domination and empowerment. The thesis at hand will attempt to show how such a clash or conflict hold a solution in the use of distributed leadership. The thesis is based upon a case study of a modern gourmet kitchen. An ethnographic approach was chosen to uncover the leadership phenomena as it unfolded in the kitchen, while a priori concepts for an in depth analysis of that particular phenomena were chosen subsequently. These concepts are differentiation and domination as representing the hierarchy and thereby also the more traditional approach to leadership versus de-differentiation and collaboration representing dispersed leadership and thereby a blurring of the boundary between leader and follower. The analysis shows how the kitchen draws upon a hybrid way of organizing, resulting in a very complex approach to leadership. The structure of a traditional hierarchy serves as an overall setting or main frame for the kitchen. Within that setting, however, distributed leadership finds it scope through team based structures. Hereby the team members are both empowered by the kitchen´s top management and by their own perception of themselves as skilled workers able to take on a responsibility. Such perceptions means that the team members know when to step into the active leadership role according to the situation at hand and when to go with the roles defined by the hierarchy. Reliable performance and coordination of the task at hand, often under a heavy time pressure, is consequently the result of the melding of hierarchical role-based structures with more flexibility-enhancing processes including a blurring of the boundary between leader and follower. From a theoretical point of view this causes at least two questions: Is it possible to talk about distributed leadership within a hierarchical setting, or will it merely become yet another of the top management´s control mechanisms? Who is the leader and who is the follower within a dispersed leadership setting – and is it necessary to make such a distinction at all? The thesis at hand will include a discussion of these questions building on the notion that this particular kitchen has a well-defined hierarchical system of distributed leadership.

URI:

http://hdl.handle.net/10417/2714

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agnethe_pontoppidan_frantsen.pdf (1.304Mb)

Når it-branchen bliver social – eller blot bliver ved tanken!

En analyse af it-branchen på de sociale medier

Wolff Sørensen, Gitte (Frederiksberg, 2012)

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Abstract:

When the IT industry goes social – or just keeps to the idea The aim of this master’s thesis is to examine how the rise of a new media landscape, namely social media, affects, challenges and contributes to corporate branding in business-to-business companies, including identifying barriers in relation to the application of social media. It is undoubtedly an unexplored field of research, which deserves a greater amount of attention than it has received up to the present moment. Accordingly, the theory in this master’s thesis explains and discusses the role of social media in the context of the network society and in brand management disciplines by researching the literature thoroughly with a broad collection of both practitioners and theorists. The purpose of this examination is to contribute to the understanding and identification of the challenges social media put upon today’s companies. During the process of the explanation of the new media paradigm, some key themes were discovered and demanded further investigation. Seemingly, most organizations struggle to build a brand with a distinctive social identity in spite of the fact that, in reality, social media has a lot of associations with traditional ways of doing business in business to business companies. Some of the most significant terms and the very foundation of social media are networking and relations, which have always been the core in business to business companies. Being social online means being connected and engaged to target audiences on different types of social platforms, which of course necessitates keeping an ear closer to the ground. The key to social media is providing value through dialogue and monitoring what people are saying about the company’s brand, which really doesn’t seem that complicated, because social media provides the tools for exactly that purpose. However, it still seems that many companies lack the ability of achieving effectiveness. The foundation of the analysis is therefore based on discovering which aspects of social media can be identified as main barriers of business to business companies’ current management. The reason why this calls for further examination is for the sheer purpose that it is no longer an open question whether brand sociability matters – the question is how well companies manage the new media landscape. Obviously, there will always be a difference in needs depending on the type of business, but social media is, without a doubt, going to be part of both the present and future whether we like it or not. Based on the theoretical part and three interviews with social media experts, the analysis consists of a questionnaire survey completed by 185 business to business companies limited to the Danish IT industry due to the limitation of this thesis. The questionnaire contains aspects of the application of social media, organizational management and viewpoints which assumedly can influence how well companies manage social media and the ability to succeed. To analyze the IT industry, the thesis consists of three different types of analysis. First of all, a frequency analysis that creates an overall image of how the companies manage and apply social media as well as how the companies view social media and how the cultures are composed. Furthermore, there is both a factor and regression analysis which combined have the purpose to generate variables that influence the application of social media. Main results in the analysis The frequency analysis demonstrated that the companies lack a clear understanding of how to use social media for other purposes than one way communication, including dialogue and listening, through different types of social media tools. In relation to the ability of strategic planning, the companies don’t seem to put a lot of emphasis on aspects such as analysis or objectives, which clearly will influence the capacity to measure the business value of social media. Regarding the viewpoints of social media, a lot of the companies embrace the idea of intensifying the usage of social media. They view social media as a tool that potentially can increase business value and competitiveness. However, more than half of the respondents don’t find education necessary, which is problematic. Based on the results, there is a clear indication of the absence of same. On the subject of the composition of cultures, the analysis indicates adaptability to implement social media founded on democratic cultures, where employees are willing to share knowledge and are trusted to take responsibility. Here the factor and regression analysis demonstrated the importance of the understanding of setting objectives as well as showing managerial endorsement and support. Equally important aspects of the application of social media were found to be corporate visions of social media. These aspects can potentially constitute barriers of the application of social media if not fulfilled.

URI:

http://hdl.handle.net/10417/3044

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gitte_wolff_soerensen.pdf (2.378Mb)

Når krisekommunikation mislykkes

En analyse af forsvarets krisekommunikation i forbindelse med jægerbogsagen

Schrøder, Camilla; Torpe, Susanne (Frederiksberg, 2012)

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Abstract:

The present thesis argues that there is a gap between the theoretical and practical dimensions of crisis communication. It also argues that a likely explanation for said gap can be located in the concept of frames. The purpose of the thesis is to analyse why it is possible for an otherwise professional organisation to fail to execute a useful crisis communication strategy in a time of crisis. Our findings are as follows: An organisation may get “caught up” in frames as frames are very powerful and may lead the organisation to disregard the best practice of other theories. Frames, in other words, have the potential to control the actions of an entire organisation in a manner detrimental to the organisation. To demonstrate this, we subject to close scrutiny the case of the Danish Defence and its handling of the crisis triggered by the publication of Thomas Rathsack’s book Ranger – At War with the Elite in 2009. The publication of the book Ranger – At War with the Elite gave rise to the biggest scandal within the Danish military in recent years. The Danish Defence maintained that the book contained classified information and insisted that the Danish courts granted an injunction so that the book would remain unpublished. Nevertheless, the Danish newspaper Politiken released it as a supplement to its September 16th issue prior to the Danish court having ruled on the injunction. The two parties subsequently entered into a heated debate of frames; Politiken lashed out at the Danish Defence for trying to suppress a citizen’s freedom of speech while the Danish Defence claimed that the book posed a major risk to Danish national security. By reviewing carefully selected literature on crisis communication the thesis identifies a number of ideal strategies for an organisation to utilise if it finds itself in a crisis. More specifically, this review tells us what would have been the best way for the Danish Defence to deal with the crisis under scrutiny. By analysing the specific crisis communication strategies employed by the Defence we are able to identify a gap between its theoretical and practical dimensions, which suggests that the Defence did not act to the best of its interests. The thesis, furthermore, proposes that the Danish Defence did not act in accordance with what most major crisis communication theories hold to be the best way of handling a crisis as the Danish Defence was caught up in their own frame of national security. Said frame, in other words, made the Danish Defence disregard the best practice of crisis communication for which they suffered a loss of credibility in the public opinion.

URI:

http://hdl.handle.net/10417/2978

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camilla_schroeder_og_susanne_torpe.pdf (1.278Mb)

Når Lean bølgen rammer forsyningskæden

En konceptuel tilgang til risikostyring i den Lean forsyningskæde

Dannerby, Marc Christrup (Frederiksberg, 2011)

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Abstract:

The purpose of this thesis is to conceptually address that while implementing Lean principles in the supply chain may have positive effects for a focal production company such as achieving value added services and products along with low cost competitive advantages it also involves considerable risks which affects business and supply chain contingency. The methodology used involves defining key characteristics of the Lean supply chain using the GSCF model and the Lean production principles. Furthermore supply chain risk management theories are used to identify the risk sources for the Lean supply chain leading to the creation of a risk profile which enables an evaluation and assessment of the risks which were identified and then choosing risk management strategies accordingly. The analysis of risk associated when choosing a Lean supply chain design considers empirical evidence for the Lean supply chain from major manufacturer Toyota which have experienced several disturbances in their supply chain network. The thesis implies that the Lean supply chain design for which Toyota is famous also makes the company more vulnerable to both internal and external risk sources which need to be addressed with supply chain risk management strategies. Boeing, another major manufacturer is also considered in the empirical evidence in regards to their long awaited Dreamliner aircraft carrier which have encounted numerous delays. There are numerable reasons for the delay, but one especially was that the company tried to accommodate their already Lean manufacturing operations with outsourcing several production and development processes to their suppliers. The thesis concludes that risks in the Lean supply chain needs proper identification and management evaluation and a sole risk management strategy is not necessarily sufficient in addressing the numerous risks involved when implementing Lean in a supply chain context and furthermore estimates which supply chain risk strategies should be used. The findings of thesis are then used in a perspective for the Danish manufacturing companies to address if in fact they should avoid implementing Lean in their supply chains in which it is acknowledged that before taking external action on Lean initiatives they as a first need to align their internal activities and processes.

URI:

http://hdl.handle.net/10417/2036

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marc_christrup_dannerby.pdf (2.076Mb)

Når lærerne bliver sat udenfor døren

En CRP-‐analyse af en forandringspåvirkning i folkeskolen

Kinnerup, Anders (Frederiksberg, 2013)

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URI: http://hdl.handle.net/10417/4117

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anders_kinnerup.pdf (2.068Mb)

Når man kan sove med god samvittighed

En analyse af hvor stor værdi bæredygtighed skaber for feriegæster

Pawliszyn, Agnieszka (Frederiksberg, 2012)

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Abstract:

The research concerns the Crowne Plaza hotel, which was built in Copenhagen in 2009 for the COP 15 conference, and won a price for being the greenest hotel in the world. The sustainable profile is not aimed at the leisure guests of the hotel, because they do not value it according to the management. To investigate whether the management is right about this claim, the following research question needs to be answered: What creates value for the leisure guests at Crowne Plaza and how does it affect their perceived overall value that the hotel is leading in sustainable running? The question is being answered on the basis of a framework with 11 independent variables, which are explored in relation to the perceived value of the guests. First of all they concern sustainability, but variables that typically are appreciated by hotel guests are included with variables that are necessary to create a memorable experience. The 11 variables are investigated hermeneutically by 18 qualitative, in depth interviews with the leisure guests through the summer 2010. They are asked about their opinion about the hotel with open questions, followed by an exercise where they are shown pictures with the 11 variables and asked to put them in order in relation to their impact on the perceived, overall value of the hotel. The findings of the analysis are that the participants do not think about the hotel being sustainable, when they stay there, because the initiatives are invisible and many participants are not aware of the profile of the hotel. Therefore location, staff and aesthetics are primarily mentioned as value creating. When the sustainable subject is introduced, the participants associate it with environmental concerns. They find the profile interesting and are positive towards it. Several participants articulate it as a bonus that adds value to the stay if the other variables are satisfying. Some even say that they want to come back to this hotel because of the profile of the hotel. Furthermore there seems to be synergy between the sustainable image of Copenhagen and the image of the hotel, which increases the perceived value of the hotel. Some also describe the modern architecture of the hotel as valuable to them, and that sustainability is part of the modern style. The sustainable profile can enhance the experience of the hotel especially by contributing to the emotional value in the aesthetic part of the experience, but also by contributing to learning and escapism. The study does not give a clear understanding of, how valuable the experience is to the participants. There are also a few participants for whom the sustainable profile is not valuable at all, because they do not believe in the premises of the profile.

URI:

http://hdl.handle.net/10417/3229

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agnieszka_pawliszyn.pdf (2.254Mb)

Bilag (Intervie ... ikke fra Crowne Plaza).pdf (350.7Kb)

Bilag (Interviews med gæster).pdf (759.1Kb)

Når man sidder bedst mellem to stole

Om bureaukrati, responsivitet og legitimitet hos Borgerrådgiveren i Københavns Kommune

Busse, Johan Brandgård (Frederiksberg, 2015)

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Abstract:

What happens to the legitimacy of an organization when the organization changes its methods, procedures and routines and thereby departs from the traditions that prevail? That is the question of this thesis, which examines the standards, values and preconceptions that exist among lawyers and politicians in a field of public complaint boards and supervision. Specifically the study considers The Citizens Advice Bureau in the City of Copenhagen (a municipal ombudsman) with a special focus on how the professions perceive changes in working methods, procedures and routines. The thesis seeks to answer what the consequences are for the legitimacy of the Citizens Advice Bureau when introducing a new method for solving complaints, which is partially unchained from legal traditions and more responsive towards the needs and expectations of the citizens. In short it is the case of a classic showdown between bureaucracy (rule of law) and responsiveness. The question is important because it determines the possibilities for further developing the Citizens Advice Bureau. The study is based on interviews and documents and is based neoinstitutional theory from the late 1970s until today. The thesis includes concepts of rationality and looks at the importance of individual intentionality. The study identifies standards, values and preconceptions that, in the form of rationalized myths, are affecting the actions and support for the Citizens Advice Bureau. These rationalized myths are examined to get closer to assess how these myths affect the legitimacy of the Citizens Advice Bureau. Finally, the paper considers how conditions can influence the existing institutional myths towards change for a greater acceptance of responsiveness. The study shows a risk that the legitimacy of the Citizens Advice Bureau is unfavourably affected by perceptions of the profession regarding resolution of conflicts and proper methods of appeals when a new method is applied. These perceptions comes in the form of social structures on conflict resolution, the rule of law, justice, etc., which are embedded in the lawyers' perception of reality as something they deem appropriate, socially binding or simply take for granted. Others may also be affected by the perceptions of the professions, but the study indicates that this effect is less extensive and more flexible towards other values, for example regarding responsiveness. However the survey also shows that the professions could be affected by external pressure on the organization, personal involvement in developing the new methods and socialization in a way that may make them open to absorb competing institutional myths on responsiveness. This seems to be applicable at least to the extent that the alternative method may co-exist with the perceptions of the profession. The study shows that profession perceptions are not static, but to some extent sensitive to other perceptions and that it is possible to introduce new methods even if they are not based on professional recognized standards. The analysis confirms that a profession is a source of establishing social meaning, but the case shows that the professions' conservative influence can be exaggerated. The survey points out that organizations should be aware of the preconceptions of the professions when innovations are introduced and provides suggestions as to which managerial strategies that could be applied to prevent resistance from the professions and so maintain their support.

URI:

http://hdl.handle.net/10417/5392

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johan_brandgaard_busse.pdf (806.1Kb)

Når medarbejdertilfredshed gøres til et ledelsesspørgsmål

En analyse af en tilfredshedsundersøgelses implikationer for ledelse i Danmarks Radio

Kampmann, No Emil Pagh (Frederiksberg, 2010)

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Abstract:

This master’s thesis focuses on the conditions for management at the Danish Broadcast Cooperation. While working as a student at the human resource department, I found it interesting to observe how the expectations facing managers in such a large organization, seems to be rather diffuse. By way of example, the HR-department is often contacted by managers that are confused and frustrated about how to handle the issues related to being a manager. The thesis focuses on these diffuse expectations and their consequences by establishing a study of one concrete organizational tool: an ‘employee satisfaction survey’. This survey can be understood as an evaluation of leaders and managers, but it is unclear whether they are evaluated in accordance with economic, political or pedagogical logics. Within the evaluation it is also unclear whether the managers are perceived as leaders expected to be authoritative subjects in a traditional hierarchical organization, or as self-governing subjects having an intimate relation to the employees. My motivation for working with this particular survey is that I found it to be based on a paradox. It attempts to uncover and reduce the complexity of the phenomenon, ‘employee satisfaction’, but in doing so it produces new types of complexity. The thesis is based on two analytical perspectives, both deriving their inspiration from poststructural thinkers, namely Michel Foucault and Niklas Luhmann. From the point of second order observations, it is investigated how expectations to ‘managers’ and ‘management’ are constructed in the organizational communication. The analysis points to the fact that these constructions lead to polyphony, which on the one hand reduces complexity by creating specific expectations facing managers. On the other hand, the polyphony creates a horizon of different competing expectations defining the structures of communication. The concluding discussion points to the need for elaborating on the concept of second order management. In line with this perspective the thesis raises the claim that the implications of the organizational work with the survey involve both risks and opportunities for management.

URI:

http://hdl.handle.net/10417/1160

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Når politikere går online

Om politikernes personlige branding på Facebook

Thrane, Kristina Lind; Christoffersen, Maya (Frederiksberg, 2009)

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Abstract:

This dissertation focuses on the new Web 2.0 phenomenon Facebook and how this medium has become a strategic tool in people‟s effort to promote themselves. In the consumer society, self-promotion has become a mandatory part of life for anyone who wants to succeed and get their message out, and the Internet and the new Web 2.0 media have facilitated and strengthened the possibilities of self-promotion. In recent years the number of Danish politicians with profiles on social networking sites such as Facebook, Twitter, Myspace, etc. has risen in line with an increase in the number of voters who use the Internet as their primary source of information about the politicians and parties in Parliament. Thus, with almost two million Danish profiles on Facebook, the site has become an interesting and important tool for politicians in their constant search for supporters, who might possibly vote for them in the next election. This dissertation examines how and why the Danish politicians use Facebook as a strategic tool in their personal branding and also how this new media influences the interaction between the politicians and the electorate. In our analysis, we have discussed these aspects by analysing the changes which the arrival of the Web 2.0 media caused on the political stage, but also in society in general. Furthermore, because the Facebook genre is fairly new, we have found it necessary to carry out a genre definition of the media in order to analyse how the politicians use this genre in their personal branding. Moreover, we have categorized the microblogging of ten politicians to examine how they use this feature to brand themselves and attract the attention of the public. Finally, we have used our findings in our analysis of four Facebook profiles which belongs to prominent Danish politicians to uncover how they use this media in their personal branding, what image they are trying create of themselves, how it is received by the public and whether it is reliable or not. Through our observations it has been possible to map out how the politicians most efficiently create an online identity on Facebook which is credible, separates them from the masses and adds value to their political brand.

URI:

http://hdl.handle.net/10417/532

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kristina_lind_thrane_og_maya_christoffersen.pdf (12.56Mb)

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