Cand.merc.BCM (formerly MCM) - Msc in Brand and Communications Management

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Cand.merc.BCM (formerly MCM) - Msc in Brand and Communications Management

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Recent submissions:

  • Investigating children’s intentions towards decreased meat consumption
    Schmiedel, Stina; Westergren, Caroline (Frederiksberg, 2017)
  • An alternative approach to brand rejuvenation through image improvement
    Schröder, Isabelle Daugaard (Frederiksberg, 2016)
  • A study of buyer-supplier-end user triads in the assistance provider market
    Gialitaki, Antonia (Frederiksberg, 134)
  • A study on how Ducati should approach the growing Russian market
    Consolini, Federico (Frederiksberg, 2015)
  • The approches and benefits for brands engaging in networked consumer collectives
    Larsen Garner, Mikkel; Mittun, Jacob Irwin (Frederiksberg, 2016)