Browsing Cand.merc.BCM (formerly MCM) - Msc in Brand and Communications Management by Year Published

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Browsing Cand.merc.BCM (formerly MCM) - Msc in Brand and Communications Management by Year Published

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  • Negarandeh, Razieh (Frederiksberg, 2008)
  • A master thesis on research and analysis of Chinese luxury market, with a special focus on the consumer perspective and marketing strategy
    Qi, Yanping (Frederiksberg, 2008)
  • Kokborg Pedersen, Christian; Stokholm Pedersen, Casper Dahlen (Frederiksberg, 2008)
  • Corporate social responsibility
    Augustinus Eriksen, Rikke (Frederiksberg, 2009)
  • A means‐end approach to identify and build sources to brand equity in a B2B green energy context in Norway
    Johansen, Bjørnar (Frederiksberg, 2009)
  • Koch, Christian Garner; Tvedt Andersen, Martin (Frederiksberg, 2009)
  • A new brand perspective within social constructivism
    Juul Nielsen, Christina; Klett, Anja Nordstrøm (Frederiksberg, 2009)
  • A relational approach to understanding antecedents of customer loyalty in the airline industry
    Benner, Judith (Frederiksberg, 2009)
  • A means to building and maintaining customer relationships
    Flo, Ane Wangsvik (Frederiksberg, 2009)
  • Introducing the co-creation approach to brand management
    Hertz Larsen, Morten; Greenfort, Mads Ulrik (Frederiksberg, 2009)
  • Dessau, Frederik Johan; Fernandez, Juan Sebastian (Frederiksberg, 2009)
  • Grotkjær, Tomas; Lindegaard, Martin (Frederiksberg, 2010)
  • A process model of online word of mouth
    Sørensen, Ann Christina (Frederiksberg, 2010)
  • Coca Cola Light Plus
    Kjellberg, Julie Katrine (Frederiksberg, 2010)
  • How to build a retail brand position in the Danish optician retail sector
    Dissing, Christine; Andersen, Nini (Frederiksberg, 2010)
  • A suggestion for a branding strategy for Magasin
    Mindegaard Nielsen, Henriette; Olsen, Anja (Frederiksberg, 2010)
  • Sales promotion´s effect on brand equity
    Hussain, Faiza Arif; Khamphoukeo, Martin Sjørslev (Frederiksberg, 2010)
  • Implications of corporate branding in the Danish pharmaceutical industry
    Præstegaard, Lise (Frederiksberg, 2010)
  • A case study of understanding consumers from a cultural analysis perspective
    Sarquah, Kweku (Frederiksberg, 2010)
  • User/customer integration in a modern product development process
    Morris, Sheri (Frederiksberg, 2010)