Browsing Cand.merc.BCM (formerly MCM) - Msc in Brand and Communications Management by Title

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Browsing Cand.merc.BCM (formerly MCM) - Msc in Brand and Communications Management by Title

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  • The effects of behaviour change on attitudes
    Sigurðarson, Jóhannes Páll (Frederiksberg, 2014)
  • Landvogt, Lisa Maria; Malpiedi, Amelia Maria (Frederiksberg, 2015)
  • Slåtten, Camilla Fagerstrøm; Hedenstad, Iselin (Frederiksberg, 2015)
  • A relational approach to understanding antecedents of customer loyalty in the airline industry
    Benner, Judith (Frederiksberg, 2009)
  • And their effectiveness to the business world
    Skytte, Jesper Kølbæk (Frederiksberg, 2011)
  • A study of professional handball players
    Lønne, Henrik Høgholt (Frederiksberg, 2014)
  • And their meaning for the new mothers in today’s society
    Mikkelsen, Louise (Frederiksberg, 2012)
  • Radeva, Irena (Frederiksberg, 2012)
  • A study of young consumers' use of brands
    Herskind Christensen, Sofie; Petersen, Michelle Marie (Frederiksberg, 2014)
  • How can Pepsi Max leverage the new opportunities?
    Nissen, Sandra Elise (Frederiksberg, 2011)
  • The FC København case study
    Arigil, Ceren; Pennazio, Vittorio (Frederiksberg, 2011)
  • The case of Fredericia
    Henriksen, Susanne (Frederiksberg, 2014)
  • a study of retargeting
    Kjærbøll, Anders Munkesø (Frederiksberg, 2015)
  • A Consumer Neuroscience Investigation of the Modulating Effect of Brands on Innovation Preference
    Diamant, Iben; Pedersen, Frederik Bo (Frederiksberg, 2015)
  • An investigation on how to increase the perceived membership value for the light users of the church, without damaging the brand of it
    Woelke, Rasmus (Frederiksberg, 2014)
  • Dubois, Théophile; Westerhausen, Uwe (Frederiksberg, 2011)
  • A means‐end approach to identify and build sources to brand equity in a B2B green energy context in Norway
    Johansen, Bjørnar (Frederiksberg, 2009)
  • An explorative study of consumer sense making in the context of proactive relational marketing
    Bjerregaard Nielsen, Stine (Frederiksberg, 2011)
  • A multiple-case study of companies’ use of Facebook Pages as a source of Brand Equity
    Holmelund, Line; Tvistholm, Katrine Holmegaard (Frederiksberg, 2011)
  • How eco-labelling as a consumer oriented CSR communicational tool influence Danish consumers’ attitude and perception of an apparel company’s corporate brand
    Køhler Hansen, Morten (Frederiksberg, 2015)