Browsing Cand.merc.IMM - MSc in International Marketing & Management by Year Published

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Browsing Cand.merc.IMM - MSc in International Marketing & Management by Year Published

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  • Towards a framework for brand alliances
    Nölke, Christoph (Frederiksberg, 2008)
  • Veng, Benjamin Jonas (Frederiksberg, 2008)
  • Kren, Pavel (Frederiksberg, 2008)
  • Tailor-making the strategies
    Ahmad, Nabeel (Frederiksberg, 2009)
  • Using Story Design Studio as a case study
    Teigen, Hilde Natalie (Frederiksberg, 2008)
  • Mathiesen, Jens (Frederiksberg, 2008)
  • Revised strategy with focus on commercialization
    Faber, Martin; Lai, Christian Claudio (Frederiksberg, 2009)
  • Exploring SME possibilities of control among Chinese supplier. A case study of first factory supplier-relationship
    Nymann Eriksen, Signe; Zoffmann Jessen, Kasper (Frederiksberg, 2009)
  • How can managers successfully solve the challenge of balancing the simultaneous need for integration and coordination within a multinational corporation competing in hypercompetitive markets?
    Ólafsson, Sævar (Frederiksberg, 2009)
  • A case study of the Danish retail chain Irma, and the Swedish grocery retail market date
    Pottenger, Sarah Loftager; Sørensen, Marianne (Frederiksberg, 2009)
  • A continuous process of negotiation
    Henriques, Christine Thalsgård (Frederiksberg, 2009)
  • Key factors of success
    Søegaard, Kristian (Frederiksberg, 2009)
  • A case study of Norwegian cod export to the Danish market
    Hansen, Morten André; Bye, Morten Stange (Frederiksberg, 2009)
  • Innovation through the entrepreneurial marketing concept
    Brandt, Mads Jakob Nyhegn; Krogslund, Christian Wiegandt (Frederiksberg, 2009)
  • How can brands succeed in brand extension from a cultural branding viewpoint?
    Lund Madsen, Christian (Frederiksberg, 2010)
  • behind the scenes
    Hermansen, Andrea M. (Frederiksberg, 2010)
  • Recommendations for Danish brand holding companies
    Glud, Andreas R.; Franck, Christopher W. (Frederiksberg, 2009)
  • Case company - Heineken
    Wang Mortensen, Steffen (Frederiksberg, 2010)