Browsing Cand.merc.MIB - MSc in Management of Innovation and Business Development by Author "Chen, Hepeng"

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Browsing Cand.merc.MIB - MSc in Management of Innovation and Business Development by Author "Chen, Hepeng"

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  • Creating an entry strategy based on the combination of Porter’s Five Forces and the Blue Ocean Strategy
    Chen, Hepeng (Frederiksberg, 2010)