Browsing by Author "Lakoseljac, Stine Kofoed"

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Browsing by Author "Lakoseljac, Stine Kofoed"

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  • A study of why and how loyal customers’ perception and symbolic meaning of luxury brands change with different distribution channels and how these changes affect the luxury brands’ corporate brand
    Lilleås, Astrid; Lakoseljac, Stine Kofoed (Frederiksberg, 2014)