Boosting performance by investing in Social Media and Corporate Social Responsibility

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Boosting performance by investing in Social Media and Corporate Social Responsibility

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dc.contributor.author Franzé, Alessandro
dc.contributor.author Bagarotto, Luca
dc.date.accessioned 2013-07-12
dc.date.accessioned 2013-07-12T06:46:09Z
dc.date.available 2013-07-12T06:46:09Z
dc.date.issued 2013-07-12
dc.identifier.uri http://hdl.handle.net/10417/3735
dc.description.abstract In the current digital era, characterized by massive financial crisis and economic downturns throughout the world, firms have changed (or need to change) their ways of making profit and value. Value creation relies now on the intelligent and efficient creation of intangible assets like, for example, culture, skills, innovation and brands. Among these crucial assets, the intangible of reputation has been acquiring incredible relevance, considering the new global scenario formed of digital entities, social media and “productive publics” - a new category of stakeholders who is more and more affecting the corporate world. Based on this perspective, we propose a revaluation of the intangible of reputation, understood under the lenses of the digital and social world, and we relate it to corporate financial performance and corporate social responsibility. en_US
dc.format.extent 125 s. en_US
dc.language eng en_US
dc.subject.other Kandidatafhandlinger en_US
dc.title Boosting performance by investing in Social Media and Corporate Social Responsibility en_US
dc.type mop en_US
dc.accessionstatus modt13jul12 jobrmo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.corporationshort Department of Intercultural Communication and Management. ICM en_US
dc.contributor.corporationshort Institut for Interkulturel Kommunikation og Ledelse. IKL en_US
dc.contributor.department MSc in Economics & Business Administration en_US
dc.contributor.departmentshort 22 en_US
dc.description.notes Cand.merc.ibs. International Business Studies en_US
dc.publisher.year 2012 en_US
dc.publisher.city Frederiksberg en_US
dc.title.subtitle An empirical study of the CSR dimensions which impact a company’s social media online reputation en_US

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