Intellectual property rights for web-based start-ups

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Intellectual property rights for web-based start-ups

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Title: Intellectual property rights for web-based start-ups
The Italian case
Author: Ratti, Carlo
Abstract: The purpose of this thesis is to investigate if, why and how web-based entrepreneurs in Italy utilize intellectual property rights to protect their on-line inventions. The rights analysed are the traditional from the textbooks, it means patents, copyrights, trade secrets and trademarks. The research method is based on a survey that has been sent out to a list of entrepreneurs and forty-eight answers have been considered complete, reliable and utilizable. The analysis has been conducted taking into account legislative and cultural facets. The study also explores the reasons why start-ups utilize or not the chosen property rights. The evidence is that they decide to utilize rights to protect themselves or they do not utilize right because of the costs associated with the operation. Nonetheless, the result is that there is no strategy applied by the entrepreneurs even though they have quite comprehensive understanding of the environment and they know about the intellectual property rights analysed. Studying the reasons and not only the adaptation rate has been important to understand that where more entrepreneurs act the same way, appearing to be a common strategy, it is for different reason and so not conducible to a common strategic thinking. A recurrent element in the results is the money factor. Small companies have usually constraints in finances and this does not help them in going for expensive protection methods. These logics have been tested limitedly to the Italian environment but appear to be applicable at least to a South-European context, keeping always in mind the cultural and legislative differences between countries. What emerges from the results is that copyright is the recommended Intellectual Property Right for the category under analysis. This is due to the high ratio “protection granted by the instrument vs cost” since the first element is big while costs are small. Copyright is also the right that is most known by the entrepreneurs interviewed and this helped the intense adaptation. Trade secrets are a powerful yet undiscovered instrument in Italy. The intense legislative protection and the high accessibility since it is free put in the entrepreneurs’ hands a tool that has been underutilized so far but that can cover some of the technologies and innovations at the base of the company.Trade secrets are a powerful yet undiscovered instrument in Italy. The intense legislative protection and the high accessibility since it is free put in the entrepreneurs’ hands a tool that has been underutilized so far but that can cover some of the technologies and innovations at the base of the company.Trade secrets are a powerful yet undiscovered instrument in Italy. The intense legislative protection and the high accessibility since it is free put in the entrepreneurs’ hands a tool that has been underutilized so far but that can cover some of the technologies and innovations at the base of the company.Trade secrets are a powerful yet undiscovered instrument in Italy. The intense legislative protection and the high accessibility since it is free put in the entrepreneurs’ hands a tool that has been underutilized so far but that can cover some of the technologies and innovations at the base of the company.Trade secrets are a powerful yet undiscovered instrument in Italy. The intense legislative protection and the high accessibility since it is free put in the entrepreneurs’ hands a tool that has been underutilized so far but that can cover some of the technologies and innovations at the base of the company.Trade secrets are a powerful yet undiscovered instrument in Italy. The intense legislative protection and the high accessibility since it is free put in the entrepreneurs’ hands a tool that has been underutilized so far but that can cover some of the technologies and innovations at the base of the company.Trade secrets are a powerful yet undiscovered instrument in Italy. The intense legislative protection and the high accessibility since it is free put in the entrepreneurs’ hands a tool that has been underutilized so far but that can cover some of the technologies and innovations at the base of the company.Trade secrets are a powerful yet undiscovered instrument in Italy. The intense legislative protection and the high accessibility since it is free put in the entrepreneurs’ hands a tool that has been underutilized so far but that can cover some of the technologies and innovations at the base of the company.
URI: http://hdl.handle.net/10417/4146
Date: 2014-01-16
Pages: 83 s.
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