Kampen om turisme

Union Jack
Dannebrog

Kampen om turisme

Show simple item record

dc.contributor.author Skovsholm, Lars
dc.contributor.author Thranholm Nielsen, Jesper
dc.date.accessioned 2014-10-30T14:23:47Z
dc.date.available 2014-10-30T14:23:47Z
dc.date.issued 2014-10-30
dc.identifier.uri http://hdl.handle.net/10417/4745
dc.description.abstract This paper examines the communications on tourism by VisitDenmark and by the Danish Regions and how these communications result in different understandings of the concept tourism. This paper is thus a discourse analysis of the political battles aimed at fixating the meaning of the concept tourism. The objects being observed by the project are VisitDenmark and the Danish Regions. We look at the linguistic structures in their strategy papers and how their communication creates an understanding of what is meant by tourism. We apply the theoretical optic developed by Ernesto Laclau (1935-2014). We have identified the concepts that are relevant to the examination. The paper is based on a post structural foundation, which we use to focus on linguistic structures and to analyze the communication challenges and the conflicts arising in creating a firm understanding of the concept tourism. The analysis is divided into two: The first part deals with the way VisitDenmark and the regions communicate in order to create an understanding of tourism, thus creating two antagonistic discourses in the process, which can be seen as the difference between mass tourism/niche tourism. This results in a dislocation because the distinction between mass tourism/niche tourism is placed differently, creating a rupture in the language used, which requires new articulations in order to re-establish the meaning of the concept tourism. The second part of the analysis deals with the hegemonic process taking place to re-establish the meaning of tourism. This results in a de-construction of the difference between mass tourism/niche tourism, which creates a paradoxical situation where tourism is given two different meanings because of the two discourses – whereby the concept is rendered meaningless. A new law of VisitDenmark was passed in 2010 in order to overcome this paradox. This resulted in VisitDenmark being in charge of promotion of Denmark, based on a mass tourism discourse, leaving the regions responsible for product development, based on a niche tourism discourse. We conclude that a meaning of the concept tourism is created in two antagonistic ways as the law creates a situation whereby product development is discoursed in one way and the promotions of tourism in another. en_US
dc.format.extent 115 s. en_US
dc.language dan en_US
dc.subject.other Kandidatafhandlinger en_US
dc.title Kampen om turisme en_US
dc.type mop en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.corporationshort Department of Management, Politics and Philosophy. MPP en_US
dc.contributor.corporationshort Institut for Ledelse, Politik og Filosofi. LPF en_US
dc.contributor.department Master of Social Sciences / MSocSc en_US
dc.contributor.departmentshort 27 en_US
dc.description.notes Cand.soc.pkl. Politisk Kommunikation og Ledelse en_US
dc.publisher.year 2014 en_US
dc.publisher.city Frederiksberg en_US
dc.title.subtitle En diskursanalyse en_US

Files Size Format View
lars_skovsholm_og_jesper_thranholm_nielsen.pdf 1.690Mb PDF View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

Show simple item record