Sustainability Decision-Making in Tourism SMEs in El Salvador

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Sustainability Decision-Making in Tourism SMEs in El Salvador

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dc.contributor.author Abildtrup Madsen, Daniel
dc.date.accessioned 2015-01-27T10:16:00Z
dc.date.available 2015-01-27T10:16:00Z
dc.date.issued 2015-01-27
dc.identifier.uri http://hdl.handle.net/10417/4956
dc.description.abstract The purpose of this thesis was to investigate the influences on the sustainability decision-making by owners and managers of small and medium-sized tourism enterprises (SMEs) in El Salvador. The thesis examined several reasons and barriers for implementing sustainability activities, where each component could be transferred to the framework developed by Tamajón & Font (2013) and Font et al. (2014). This thesis also studied the tourists and residents’ influences on the applied framework. The research was carried out by conducting online surveys to the decision makers of tourism SMEs in four touristic areas of El Salvador. The residents and tourists were also analysed through paper-based self-administered questionnaires. I received 57 usable responses from the decision makers, which I analysed with statistical instruments and an analytical mind-set. My results showed that the most influential frame in the reasons was the lifestyle value frame, which recorded 54% of the total influence and was favoured significantly more than the other two frames by 77% of the decision makers. The most influential frame in the barriers were the business frame, which recorded 60% of the total influence and was favoured significantly more than the other two frames by 70% of the decision makers. The residents and tourists valued sustainability activities as being important to them. I was able to conclude, that the theoretical framework I had used was able to describe the influences on sustainability decision-making well. I also found that the differences in influence on the sustainability decision-making was significantly different in El Salvador compared to the previous studies in developed countries. Decision makers in El Salvador was influenced more by the lifestyle values, where the strong commitment to their community was evident, and less by the business frame, where monetary incentives was not a factor. However, differences in the contexts of developing and developed countries have an impact on how many and with how much effort sustainability activities are implemented, which can influence the decision-making process, making the comparison less valid. The tourists had not been a catalyst for the framework to be more influential, whereas the residents had increased the influence from the lifestyle value frame. en_US
dc.format.extent 120 s. en_US
dc.language eng en_US
dc.subject.other Kandidatafhandlinger en_US
dc.title Sustainability Decision-Making in Tourism SMEs in El Salvador en_US
dc.type mop en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.corporationshort Institut for Interkulturel Kommunikation og Ledelse. IKL en_US
dc.contributor.corporationshort Department of Intercultural Communication and Management. ICM en_US
dc.contributor.department Master of Social Sciences / MSocSc en_US
dc.contributor.departmentshort 27 en_US
dc.description.notes Cand.soc.sm. Service Management en_US
dc.publisher.year 2014 en_US
dc.publisher.city Frederiksberg en_US

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