The Effect of Problem Formulation in Crowdsourcing

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The Effect of Problem Formulation in Crowdsourcing

Show simple item record Ejdelind, Alexander Eriksson Karlsson, John Rombin 2015-05-28T10:23:24Z 2015-05-28T10:23:24Z 2015-05-28
dc.description.abstract Abstract: In today’s businesses, the importance of innovation and innovation processes are ever so crucial and the paradigm of open innovation is being further investigated. Within open innovation, crowdsourcing is becoming particularly interesting as researchers are investigating its effect on the innovation process and companies recognizing its advantages in idea generation. A crucial link between the company and the crowd is the problem formulation, in which the companies express the problem and the solvers interpret and use it as foundation for solving the task. Therefore, the formulation of the problem could impact the ideas to be generated. This research investigates how the level of abstraction in the problem formulation affects the quality of the ideas generated in a crowdsourcing initiative and more specifically how a problem formulation written in a deep-structure manner affects the quality of the generated ideas, in relation to a domain-specific problem formulation. To explore this, the authors published two different problem formulations on an established crowdsourcing platform, one written in a deep-structure manner and one written in a domain-specific manner. Collecting the ideas and personal characteristics from the solvers allowed the authors to conduct a quantitative analysis how idea quality is affected by the level of abstraction in the problem formulation. Findings indicated that quality was enhanced by the abstract problem formulation, implying that it could be advantageous to formulate the problem in crowdsourcing in a deep-structure manner. An analysis of this kind can contribute to making the crowdsourcing process more efficient by guiding the firm in what to consider when articulating the challenge formulation when engaging in crowdsourcing. In turn, formulating the challenge question the most efficient way might enhance the quality of ideas generated and thereby adding to the value and future success of the firms’ products. en_US
dc.format.extent 89 s. en_US
dc.language eng en_US
dc.subject.other Kandidatafhandlinger en_US
dc.title The Effect of Problem Formulation in Crowdsourcing en_US
dc.type mop en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.corporationshort Department of Innovation and Organizational Economics. INO en_US
dc.contributor.corporationshort Institut for Innovation og Organisationsøkonomi. INO en_US
dc.contributor.department MSc in Economics & Business Administration en_US
dc.contributor.departmentshort 22 en_US
dc.description.notes Cand.merc.ibs. International Business Studies en_US
dc.publisher.year 2014 en_US Frederiksberg en_US
dc.title.subtitle A quantitative analysis of how the level of abstraction in a problem formulation affects idea quality en_US

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