Big data and corporate sustainability

Union Jack
Dannebrog

Big data and corporate sustainability

Show full item record

Title: Big data and corporate sustainability
What is the role of big data in MCNs with corporate sustainability agenda and what is the practical use they can make of it?
Author: Zawistowska, Sylwia
Abstract: Abstract: This thesis addresses Big Data’s role in multination corporations (MNCs) with Corporate Sustainability agenda. Dynamic capabilities theory and stakeholder view, and data from two business cases’ organizations create the framework through research questions on ‘how’ and ‘why’ MNCs with Corporate Sustainability agenda apply Big Data are addressed. Furthermore, rather than deciding whether Corporate Sustainability agenda is economically profitable to companies, this thesis focuses on the perceived gains MNCs acquire from it. Throughout two decades, Corporate Sustainability has become an important element in today’s business activities together with sustainability reporting. Likewise, Big Data, despite the fact that it is a relatively new phenomenon, is already swiping through many aspects of conventional business with extreme speed fuelling an idea of Big Data-driven economy. Although both of these concepts play an important role in today’s business environment, the company perspective on the interplay between the two is still underdeveloped. The results of the business case analysis find that MCNs engage in Big Data and Corporate Sustainability, because of the dynamic and changing business environment that is increasingly shaped by these two concepts. MNCs see engagement in Big Data and Corporate Sustainability as important and beneficial to their operations. Moreover, MNCs with Corporate Sustainability agenda use Big Data to enhance transparency, which, in turn, indirectly enforces Corporate Sustainability. Additionally, it is found that the practical use they can make of it are publishing better sustainability reports and better benchmarking opportunities. With this, it is reflected that Big Data concept is misunderstood and with the lack of theoretically valid definition Big Data’s potential cannot be fully used.
URI: http://hdl.handle.net/10417/5241
Date: 2015-06-23
Pages: 153 s.
Files Size Format View
Microsoft interview- Anders and Ole.m4a 42.90Mb Unknown View/Open
Microsoft interview- TJ DiCaprio.m4a 22.08Mb Unknown View/Open
Microsoft interview with Steve Lippman.m4a 20.71Mb Unknown View/Open
Sebnem SIEMENS interview.m4a 33.30Mb Unknown View/Open
SIEMENS interview- 1 Stephan.m4a 33.18Mb Unknown View/Open
SIEMENS interview 2- Kress.m4a 55.90Mb Unknown View/Open
SIEMENS interview- Akshay 20.11.2014.m4a 21.36Mb Unknown View/Open
SIEMENS interview- Peter.m4a 23.39Mb Unknown View/Open
sylwia_zawistowska.pdf 1.413Mb PDF View/Open

The following license files are associated with this item:

This item appears in the following Collection(s)

Show full item record