Fair Fising

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Fair Fising

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dc.contributor.author Namubiru, Maria Tasha
dc.date.accessioned 2016-11-01T12:17:09Z
dc.date.available 2016-11-01T12:17:09Z
dc.date.issued 2016-11-01
dc.identifier.uri http://hdl.handle.net/10417/5949
dc.description.abstract The purpose of this study is to examine the role that management plays in influencing and creating change readiness. The research was conducted among employees in the nonprofit organization, FairFishing. Creating readiness establishes a foundation for identifying the significance of management, as well as its interconnectedness in both change management efforts and leadership attributes within the organization. Due to the unforeseeable nature of a modern business environment, organizations need to be constantly prepared for change. It is vital for employees to be open and receptive of change initiatives while in the organization. In this research, it is argued that change initiatives implemented through projects are most likely to succeed. Usually, the first phase of a change initiative in an organization is dedicated to creating readiness among its employees, and it is this readiness which is a main focus in this paper. The literature and empirical findings suggest that change management efforts and leadership attributes help to create change readiness. If these are are weak or nonexistent, then management should start to implement change by strengthening efforts that do exist, and establishing those that are non-existent. Also, it is suggested that if the change readiness process has no effect, management should re-visit, re-evaluate, and reflect upon the process in order to identify and overcome the challenges encountered. en_US
dc.format.extent 85 sider en_US
dc.language eng en_US
dc.subject.other Kandidatafhandlinger en_US
dc.title Fair Fising en_US
dc.type mop en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.corporationshort Department of Intercultural Communication and Management. ICM en_US
dc.contributor.corporationshort Institut for Interkulturel Kommunikation og Ledelse. IKL en_US
dc.contributor.department MA in International Business Communication en_US
dc.contributor.departmentshort 36 en_US
dc.description.notes MA in International Business Communication: Cand.ling.merc. en_US
dc.publisher.year 2016 en_US
dc.publisher.city Frederiksberg en_US

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