CSR-driven innovation in the entrepreneurial firm

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CSR-driven innovation in the entrepreneurial firm

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Title: CSR-driven innovation in the entrepreneurial firm
Author: Tambo Jensen, Karina; Kropp, Anna Louise
Abstract: There is an increasing interest in CSR as an innovation opportunity and as a driver for innovation in entrepreneurial companies, but so far, little research has been done in this field. However, the issue is important because it can extend the current understanding of what factors motivate entrepreneurs to engage in CSR. Scholars on the subject have so far argued that a separate entrepreneurial case study on these issues is needed, as reserach of established firms are not one-to-one applicable to entrepreneurial firms. Therefore, the outset of this thesis is to explore the area of CSR-driven innovation in entrepreneurial firms.
URI: http://hdl.handle.net/10417/604
Date: 2009-09-24
Pages: 154 s.
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