Influences of National Culture on the Practice of Design Thinking

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Influences of National Culture on the Practice of Design Thinking

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dc.contributor.author Thao, My Trinh
dc.date.accessioned 2016-12-21T12:35:32Z
dc.date.available 2016-12-21T12:35:32Z
dc.date.issued 2016-12-21
dc.identifier.uri http://hdl.handle.net/10417/6147
dc.description.abstract Over the past years, growing attention has been given to the area of design to encourage innovation, which has led to the emergence of Design Thinking: a novel problem-solving methodology combining technological feasibility, user and business perspective. Many of its most prominent advocates are multinational organizations, which increasingly introduce Design Thinking activities to their subsidiaries across the world. Yet, little is known about the practice and the cultural challenges these organizations face. Based on the case of China, this thesis aims to investigate the influence of national culture on the practice of Design Thinking in subsidiaries of multinational organizations. The Design Thinking conceptualization of the Hasso Plattner Institute has been chosen to analyse the different aspects of the framework, consisting of teamwork, process and the creative design environment. In order to understand the influence of culture, Hofstede’s renowned cultural dimensions model has been utilized. In total, eleven online in-depth interviews with experts practising Design Thinking, including university professors, innovation managers and coaches from four different multinational organisations, have been conducted. The results show that the cultural dimensions Collectivism, Power Distance and Uncertainty Avoidance influence Design Thinking in both positive and negative ways. Additionally, two further aspects pose a challenge when practicing Design Thinking at Chinese subsidiaries: the hierarchical structure of the multinational organization and the resistance towards change displayed by its employees. In sum, it is recommended that multinationals put a higher emphasis on the national influence when introducing Design Thinking practices to their subsidiaries across the world. en_US
dc.format.extent 154 en_US
dc.language eng en_US
dc.subject.other Kandidatafhandlinger en_US
dc.title Influences of National Culture on the Practice of Design Thinking en_US
dc.type mop en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.corporationshort Department of Management, Politics and Philosophy. MPP en_US
dc.contributor.corporationshort Institut for Ledelse, Politik og Filosofi. LPF en_US
dc.contributor.department MSc in Economics & Business Administration en_US
dc.contributor.departmentshort 22 en_US
dc.description.notes Cand.merc.imm. International Marketing and Management en_US
dc.publisher.year 2016 en_US
dc.publisher.city Frederiksberg en_US
dc.title.subtitle A Study on Chinese Subsidiaries of Multinational Organizations en_US

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