Browsing Kandidatafhandlinger / Graduate theses by Author "Wallrapp, Sebastian"

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Browsing Kandidatafhandlinger / Graduate theses by Author "Wallrapp, Sebastian"

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  • An empirical Study of Innovation Perception and the Effect of Consumer Characteristics, Innovation Exposure, and Buying Incentives
    Bessenbach, Nadine; Wallrapp, Sebastian (Frederiksberg, 2013)